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  • Service ManagementMKTG90007

    Offered:Semester 1Year:2019

    This subject aims to equip potential leaders in organisations with current knowledge and tools to compete through the strategic use of service. Suitable industries include consulting, advertising, finance, healthcare, legal, retail, hospitality, transportation and public services to name a few. T...

  • HR ConsultingMGMT90017

    Offered:Semester 1Year:2019

    This subject offers students the opportunity to develop skills that can be applied to HR consulting projects. This includes exploring current-practice consulting methodologies and techniques, building and managing client relationships, developing report writing skills, and learning techniques for...

  • Sustainable Business PracticesMGMT90208

    Offered:Semester 1Year:2019

    This subject addresses the sustainability related challenges confronting business organisations, and how these can be overcome. Many organisations find it difficult to balance short and long-term objectives relating to economic, social and environmental outcomes. The subject addresses the complex...

  • AdvertisingMKTG90009

    Offered:Semester 2Year:2019

    This subject concentrates heavily on advertising, but also addresses the issues of internet advertising, public relations, and sales promotions. The emphases will be on understanding the theoretical foundation underlying persuasive communications, promotional strategy selection, integration of co...

  • Marketing ResearchMKTG90011

    Offered:Semester 1, Semester 2Year:2019

    Business managers request, assess, purchase and use marketing research to make a wide range of informed decisions about target markets, product offerings and the performance of marketing activities. To be able to do this competently, managers need to know what benefits marketing research can prov...

  • Asian Business and ManagementIBUS90002

    Offered:Semester 1, AugustYear:2019Quotas apply

    This subject will explain and conceptualise the nature of Asian management and business practices from economic, cultural and institutional perspectives. The emphasis of the subject is on the application of contextual knowledge about international business theory as tailored to the Asia Pacific, ...

  • Business CommunicationMGMT30018

    Offered:Semester 2Year:2019

    The ability to communicate effectively in the workplace is crucial to graduates and managers alike. This subject covers the fundamentals of good business communication and uses management theories to explore the latest trends in workplace communication. Some of the topics covered may include corp...

  • International Human Resource ManagementMGMT30004

    Offered:Semester 2Year:2019

    Globalisation challenges managers and employees to grapple with complex issues as they seek to gain competitiveness. This subject will provide an examination of international human resource management (HRM), particularly firm-level human resource strategies in the international competitive enviro...

  • Advertising and PromotionsMKTG30010

    Offered:Semester 2Year:2019

    This subject focuses on the development, management and control of the organisation's marketing communications. Topics include advertising, sales promotion, public relations and other elements of the communications mix with internet and interactive media advertising also covered; the importance o...

  • Digital MarketingMKTG30009

    Offered:Semester 2Year:2019

    This course introduces and demonstrates how marketing theory and practice is used on the internet. Particular attention is given to techniques unique to the world wide web environment, and practice enhanced by the social networked nature of the internet. The focus of this course covers online con...

  • Managing Human ResourcesMGMT20004

    Offered:Semester 1, Semester 2Year:2019

    Understanding Human Resources is important if you want to be an employee, a manager or a HR professional. The policies and practices of HR determine how people enter, are rewarded, progress through or remain with an organisation. HR provides supervisors with the tools to manage their employees. T...

  • Principles of MarketingMKTG10001

    Offered:Semester 1, Semester 2Year:2019

    The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing ...

  • Managing Work and Your CareerMGMT30015

    Offered:Semester 1Year:2019

    This subject enhances students’ understanding of what it means to work in an organisation and how to develop their own careers. It is suitable for all undergraduates wanting to succeed at work. Based on theories of career and organisational studies, the subject is designed to offer practical insi...

  • Managing Entrepreneurship and InnovationMGMT30006

    Offered:Semester 1Year:2019

    The subject is systematically organised around the creation, assessment, growth development, and operation of new and emerging ventures. The subject consists of four main parts: Part 1 introduces the emerging world of entrepreneurship and looks at entrepreneurial activity of countries in the Asia...

  • Managing Conflict in Global WorkplacesIBUS30003

    Offered:Semester 2Year:2019

    This subject provides an alternative view of the globalised workplace. It examines why conflict occurs in the workplace and how conflict is managed by different agencies, such as the state, employers and unions. It attempts to identify and explain the manifestation of workplace conflict around th...

  • Service and Relationship MarketingMKTG30003

    Offered:Semester 1Year:2019

    The marketing of service presents unique challenges and opportunities to enhance value creation by customers. This is because of the intangible, heterogeneous nature of the offering and the critical role of service personnel in service delivery. Strategies to address these challenges and opportun...

  • Brand ManagementMKTG20006

    Offered:Semester 1Year:2019

    This subject develops students’ knowledge of major theories and current research in branding and managing products. It addresses building and measuring brand equity and aims to improve brand-related decisions. Specific topics include brand equity, brand positioning, brand marketing programs and m...

  • Supply Chain ManagementMGMT30011

    Offered:Semester 2Year:2019

    This subject covers the concepts and practices of the developing field of supply chain management, involving the arrangement of information, goods and services and business relationships within and between organisations in a supply chain. Strategic management thinking in supply terms has moved aw...

  • Strategic ManagementMGMT90146

    Offered:Summer Term, Semester 1, Semester 2Year:2019Quotas apply

    This subject provides an integrative learning experience and affords students the opportunity to apply the skills and knowledge acquired in previous subjects in a coherent way to solve business problems. In a business strategy simulation students are required to make decisions, assess outcomes, a...

  • Digital Business and MarketingMKTG90017

    Offered:Semester 2Year:2019

    This subject examines the planning and marketing of products and services on the internet. It analyses the economic, social, and technological opportunities and challenges presented by internet-based marketing. Topics include: internet business models, online consumer behaviour, the nature of soc...