146 results found with 2 filters applied

• +Retail ManagementMKTG90001

  Offered:Semester 1Year:2019

  Retailing is fundamental to the marketing mix. Retail stores are all around us, and provide marketers with a means to attract and retain customers, and build brand value. Retail Management examines the strategic issues relating to retailing management and the frontiers of retail innovation. Subje...

• +Garage ProjectMGMT90224

  Offered:Semester 1Year:2019

  The purpose of this subject is to develop experience with an entrepreneurial venture in a real-world environment. Student teams will be responsible for designing and building a small-scale project that is capable of trading for at least one full day during semester 1. Learning will involve puttin...

• +Business EthicsMKTG30012

  Offered:Semester 1Year:2019

  This subject addresses the ethical challenges confronting managers and marketers in contemporary business organisations. Ethically questionable practices can include sweatshop labour, the destruction of the natural environment, sex in advertising, and political lobbying and influence. But busines...

• +Managing Growth and Pathways to MarketMGMT90228

  Offered:Semester 2Year:2019

  New entrepreneurial ventures, once successfully past the formation stage (incubators and accelerators), often encounter problems caused by their very rapid growth. The activities of the entrepreneur have to change, from innovation to delegation, communication, and organization as different functi...

• +Consumer BehaviourMKTG90008

  Offered:Semester 1, Semester 2Year:2019

  This subject examines the factors affecting the purchase, usage and disposal of products and services. Topics include the introduction and application of customer behaviour concepts to marketing decision making; consumer behaviour models of information processing; the identification of psychologi...

• +Strategy, Ethics & GovernanceMGMT90049

  Offered:FebruaryYear:2019

  This subject examines the nature of strategy and strategy processes in organisations. It explores the role that organisations play in society by exploring their impact on the people who work in them, the communities that surround them, and other stakeholders. In particular, a stakeholder value pe...

• +Procurement and LogisticsMGMT90123

  Offered:FebruaryYear:2019

  This subject will cover both the basic concepts of the procurement, logistics and distribution functions, as well as the challenges faced within each area. With respect to the procurement area, specific topics will include: make-or-buy decision (outsourcing); supplier selection processes and crit...

• +Operations and Process ManagementMGMT90032

  Offered:Semester 2Year:2019

  This subject examines the engine of every organisation: its productive processes. These are the systems, processes and activities that convert the organisation's inputs into its outputs. Whether manufacturing of goods or provision of services, the principles and techniques of Operations Managemen...

• +Innovation and Enterprise ProjectMGMT90175

  Offered:January, JulyYear:2019

  This research-focussed subject will draw together, and enable students to apply, the knowledge and skills they have acquired in the Master of Enterprise program. They will undertake a practical investigation of an entrepreneurial challenge or an innovation issue and develop a plan for solving thi...

• +People and CapabilityMGMT90176

  Offered:Semester 2Year:2019

  An organization's capacity to achieve a competitive advantage through human resources begins with successful staffing. This subject evaluates the decision to “make” (train) or “buy” (recruit and select) employees for the organisation. We examine the strategic implications of staffing the organisa...

• +Operations and General ManagementMGMT90118

  Offered:JulyYear:2019

  This subject covers the key concepts of the field of operations management, and its role and contribution to supply chain management and general management. Topics include operations strategy, operations focus, order-winners/ qualifiers, operations based competitiveness, and the relationship betw...

• +Quant Analysis for Managerial DecisionsMGMT90048

  Offered:JulyYear:2019

  This subject involves skill building in statistical and decision analysis methods for managers, including probability, decision trees and linear programming, and correlation and regression techniques.

• +Supply Chain StrategyMGMT90125

  Offered:AprilYear:2019

  This subject is a capstone, bringing an integrative view of supply chain management and business competitiveness. Via primarily case studies, it will develop and illustrate key strategic supply chain concepts, such as design, operation and improvement strategies of supply chains. International ca...

• +Marketing MetricsMKTG90026

  Offered:Semester 1, Semester 2Year:2019

  This subject expands students' knowledge of major theories and state of the art thinking in the measurement of marketing performance. It extends students’ understanding of market research methods in covering advanced topics including: product diffusion models and forecasting; measuring customer s...

• +People and ChangeMGMT90025

  Offered:Semester 1, Semester 2Year:2019

  This subject examines individual and collective human behaviour in and around issues of organisational change. The subject will cover a broad theoretical basis that assists in understanding how change at the employee, group and strategic levels affects individuals. Both the planned approach and e...

• +Foundations of Entrepreneurial PracticeMGMT90201

  Offered:Semester 1Year:2019

  This subject introduces entrepreneurship as a key driver of success in all organisations, ranging from start-ups to large, mature organisations and in both public and private settings. A strong practical focus will be taken. Students will learn from benchmarked companies and visiting speakers wit...

• +Marketing ManagementMKTG90004

  Offered:Summer Term, Semester 1, Semester 2Year:2019

  This subject provides an introduction to the basic concepts, principles and activities of marketing and how to manage an organisation's marketing effort. Some of the principal topics include value-based marketing, market research, selecting target markets, product and brand management, marketing ...

• +Consulting FundamentalsMGMT90148

  Offered:Semester 1, Semester 2Year:2019

  This subject will critically explore the purpose and value of consulting as a practice and as a profession. Through tracing the consulting lifecycle and the examination of client-consultant relationships, students will learn to emulate the requisite soft and technical skills of effective consulta...

• +Managerial PsychologyMGMT90018

  Offered:Semester 1, Semester 2Year:2019

  Businesses are collections of individuals who are organised and cooperate to solve problems. Thus, all business activity has its roots in psychological processes such as individual and group cognition and emotion, personality, and social influence. In this subject we explore the psychological fou...

• +Foundations of Entrepreneurship PracticeMGMT90222

  Offered:Summer TermYear:2019

  The purpose of this subject is to study topics on entrepreneurship and innovation. The subject closely examines the definition of an entrepreneur as an innovator who recognises and seizes opportunities; converts those opportunities into workable/marketable ideas; adds value through effort, money ...