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  • Consumer BehaviourMKTG90008

    Offered:Semester 1, Semester 2Year:2019

    This subject examines the factors affecting the purchase, usage and disposal of products and services. Topics include the introduction and application of customer behaviour concepts to marketing decision making; consumer behaviour models of information processing; the identification of psychologi...

  • Retail ManagementMKTG90001

    Offered:Semester 1Year:2019

    Retailing is fundamental to the marketing mix. Retail stores are all around us, and provide marketers with a means to attract and retain customers, and build brand value. Retail Management examines the strategic issues relating to retailing management and the frontiers of retail innovation. Subje...

  • Strategy, Ethics & GovernanceMGMT90049


    This subject examines the nature of strategy and strategy processes in organisations. It explores the role that organisations play in society by exploring their impact on the people who work in them, the communities that surround them, and other stakeholders. In particular, a stakeholder value pe...

  • Project ManagementMGMT90031

    Offered:Semester 1, Semester 2Year:2019

    The use of project management techniques has risen sharply. Examples of projects include research and development studies, reorganisation efforts, implementation of change programs, installation of a new piece of equipment, advertising campaigns, construction, organising special events and other ...

  • Procurement and LogisticsMGMT90123


    This subject will cover both the basic concepts of the procurement, logistics and distribution functions, as well as the challenges faced within each area. With respect to the procurement area, specific topics will include: make-or-buy decision (outsourcing); supplier selection processes and crit...

  • Innovation and Enterprise ProjectMGMT90175

    Offered:January, JulyYear:2019

    This research-focussed subject will draw together, and enable students to apply, the knowledge and skills they have acquired in the Master of Enterprise program. They will undertake a practical investigation of an entrepreneurial challenge or an innovation issue and develop a plan for solving thi...

  • Operations and General ManagementMGMT90118


    This subject covers the key concepts of the field of operations management, and its role and contribution to supply chain management and general management. Topics include operations strategy, operations focus, order-winners/ qualifiers, operations based competitiveness, and the relationship betw...

  • Advanced Practice 1MECM90026

    Offered:Semester 1Year:2019

    This subject will provide advanced practice in the field of marketing communications and will be delivered by industry experts (anticipated to be offered by a different expert in each iteration). This subject investigates cutting-edge marketing communications practice through a practitioner-led l...

  • Foundations of Entrepreneurial PracticeMGMT90201

    Offered:Semester 1Year:2019

    This subject introduces entrepreneurship as a key driver of success in all organisations, ranging from start-ups to large, mature organisations and in both public and private settings. A strong practical focus will be taken. Students will learn from benchmarked companies and visiting speakers wit...

  • Quant Analysis for Managerial DecisionsMGMT90048


    This subject involves skill building in statistical and decision analysis methods for managers, including probability, decision trees and linear programming, and correlation and regression techniques.

  • Supply Chain StrategyMGMT90125


    This subject is a capstone, bringing an integrative view of supply chain management and business competitiveness. Via primarily case studies, it will develop and illustrate key strategic supply chain concepts, such as design, operation and improvement strategies of supply chains. International ca...

  • People and ChangeMGMT90025

    Offered:Semester 1, Semester 2Year:2019

    This subject examines individual and collective human behaviour in and around issues of organisational change. The subject will cover a broad theoretical basis that assists in understanding how change at the employee, group and strategic levels affects individuals. Both the planned approach and e...

  • Marketing ManagementMKTG90004

    Offered:Summer Term, Semester 1, Semester 2Year:2019

    This subject provides an introduction to the basic concepts, principles and activities of marketing and how to manage an organisation's marketing effort. Some of the principal topics include value-based marketing, market research, selecting target markets, product and brand management, marketing ...

  • Strategic Human ResourcesMGMT90010

    Offered:Semester 1, Semester 2Year:2019

    This capstone subject involves the analysis of organisational decisions and actions with a focus on implications for HR policy and practice. Many organisational decisions have implications for HR and employees including the number of people to be employed, the type of skills required and the way ...

  • Foundations of Entrepreneurship PracticeMGMT90222

    Offered:Summer TermYear:2019

    The purpose of this subject is to study topics on entrepreneurship and innovation. The subject closely examines the definition of an entrepreneur as an innovator who recognises and seizes opportunities; converts those opportunities into workable/marketable ideas; adds value through effort, money ...

  • Consulting FundamentalsMGMT90148

    Offered:Semester 1, Semester 2Year:2019

    This subject will critically explore the purpose and value of consulting as a practice and as a profession. Through tracing the consulting lifecycle and the examination of client-consultant relationships, students will learn to emulate the requisite soft and technical skills of effective consulta...

  • Managing Growth and Pathways to MarketMGMT90228

    Offered:Semester 2Year:2019

    New entrepreneurial ventures, once successfully past the formation stage (incubators and accelerators), often encounter problems caused by their very rapid growth. The activities of the entrepreneur have to change, from innovation to delegation, communication, and organization as different functi...

  • Garage ProjectMGMT90224

    Offered:Semester 1Year:2019

    The purpose of this subject is to develop experience with an entrepreneurial venture in a real-world environment. Student teams will be responsible for designing and building a small-scale project that is capable of trading for at least one full day during semester 1. Learning will involve puttin...

  • Foundations in Quantitative MethodsMGMT90203

    Offered:Semester 2Year:2019

    This subject is aimed at students undertaking graduate research programs. The overall aim is to introduce students to core quantitative methods and techniques commonly used in management and marketing research. It provides students with a working knowledge of the spectrum of alternative technique...

  • Operations and Process ManagementMGMT90032

    Offered:Semester 2Year:2019

    This subject examines the engine of every organisation: its productive processes. These are the systems, processes and activities that convert the organisation's inputs into its outputs. Whether manufacturing of goods or provision of services, the principles and techniques of Operations Managemen...