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Agribusiness Marketing & Value Chains (AGRI30040)

Undergraduate level 3Points: 12.5On Campus (Parkville)

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Overview

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This subject is about applying principles of agricultural economics, agribusiness marketing and agribusiness value chain analysis to analysing and understanding the process of creating value in agricultural products, from the perspectives of individual firms in the value chain and of the whole value chain.

Intended learning outcomes

On completion of this subject students should be able to:

  • Analyze and evaluate principles of agricultural marketing
  • Analyze the operation of agricultural value chains and evaluate their efficiency
  • Evaluate and create strategies for value creation in agricultural products
  • Design and construct comprehensive maps of agricultural value chains

Generic skills

  • Ability to integrate knowledge from different disciplines
  • Communication skills through written assignments
  • Quantitative analysis skills
  • Sense of intellectual curiosity

Last updated: 11 December 2025