Handbook home
Audiences and the Arts (AMGT90006)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable (login required)(opens in new window)
Contact information
Semester 2
Overview
Availability | Semester 2 |
---|---|
Fees | Look up fees |
This subject examines audience development and retention in arts and cultural activities through a variety of professional techniques including communications, programming and content analysis, analysis of existing and lapsed audiences, as well as exploring and critiquing the effectiveness of conventional marketing tools. Lectures and seminars will address a range of themes underpinning audience development. These include research into attitudes to the arts, economic and social trends that impact on attendance at arts events, and the role of artists as promoters of their own work. There will be guest lectures throughout the semester
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Discuss the principles, processes and techniques associated with audience development and retention in the arts
- Design self-directed research and/or audience development and retention projects
- Create audience development and retention plans and formulate strategies in specific industry contexts.
Generic skills
At the completion of this subject, students should gain the following generic skills:
- Be able to demonstrate advanced communication skills and ability to work successfully with peers
- Be able to access a broad range of resource material and appropriate professional and governmental agencies
- Be able to demonstrate creative thinking
- Be able to conceptualise and design projects
- Be able to demonstrate leadership and teamwork.
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
This subject is core in the Master of Arts and Cultural Management and Head of Program approval is required for enrolment by Community Access Program (CAP), Inbound Exchange/Study Abroad or Incoming Cross-institutional students.
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
An assignment
| During the teaching period | 40% |
A final assignment
| During the examination period | 60% |
Hurdle requirement: 1. Attendance hurdle requirement: This subject has a minimum requirement of 80% attendance at tutorials, seminars, or workshops. There is an expectation that students attend lectures where offered. | Throughout the teaching period | N/A |
Hurdle requirement: 2. Late Penalty and Assessment hurdle requirement: Assessment submitted late without an approved extension will be penalised at five per cent (5%) of the possible marks available for the assessment task per day or part thereof. All pieces of assessment must be submitted to pass the subject. Each submitted assessment must be complete, constitute a genuine attempt to address the requirements of the task and will not be accepted after 20 University business days from the original assessment due date without written approval. | Throughout the semester | N/A |
Last updated: 31 January 2024
Dates & times
- Semester 2
Coordinator Kirsten Stevens Mode of delivery On Campus (Parkville) Contact hours Total 36 hours: a 2 hour lecture and 1 hour tutorial per week throughout semester. Total time commitment 170 hours Teaching period 22 July 2024 to 20 October 2024 Last self-enrol date 2 August 2024 Census date 2 September 2024 Last date to withdraw without fail 20 September 2024 Assessment period ends 15 November 2024 Semester 2 contact information
Time commitment details
170 hours
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
A subject reader will be available.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Graduate Diploma in Arts and Cultural Management (Advanced)
Last updated: 31 January 2024