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  3. Thinking like an Entrepreneur

Thinking like an Entrepreneur (BUSA90086)

Graduate courseworkPoints: 12.5Not available in 2026

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Overview

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This unit provides real‐world, hands‐on learning about what it’s actually like to start a company or carry out an entrepreneurial project in an existing organisation. This is a practical unit, not a theoretical one, and is designed to give students the experience of how to work as a team and turn an idea into reality. Students will talk to prospective customers to see if anyone is really interested in the product or service they intend to develop. Based on the feedback gathered, students will rapidly iterate their ideas to produce a scalable, repeatable business model. The overall intent of the unit is to equip students with a set of skills that will be useful throughout their careers, whether they are working in startups or in existing organisations.

Intended learning outcomes

On completion of this subject, students should be able to:



  • Use opportunity generation techniques to develop ideas for new businesses and projects in existingorganisations
  • Use the business model canvas framework to describe their ideas and to develop hypotheses about theirbusiness model assumptions
  • Test their hypotheses using the techniques of evidence‐based entrepreneurship and refine their businessmodel based on test results
  • Develop customer archetypes and carry out customer development and customer validation for aproposed product or project
  • Create metrics to measure the success of a product or project and use the metrics to improve the valuebeing created
  • Share insights and experiences in an effective, concise, objective, and helpful manner
  • Form and manage a self‐organising team to carry out immediate action in environments that are resource‐constrained, particularly with respect to time and money.

Last updated: 18 February 2026