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Marketing (BUSA90243) // Assessment

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Assessment

DescriptionTimingPercentage

Contribution to class learning: Attendance at lectures and workshops, instructor evaluation of contribution to class learning

Throughout the teaching period5%

9 x individual case preparation and discussion: Each equivalent of indivdiual 100 word assessment

  • 100 words (each)
Throughout the teaching period10%

Syndicate project: Written syndicate assignment (equivalent of individual 1100 word assessment) (30%); Syndicate presentation (equivalent of individual 500 word assessment) (5%)

  • 1600 words (total)
Week 935%

Final examination

  • 2 hours
Hurdle requirement: Students are required to pass the final examination to pass the subject		End of the teaching period50%

Additional details

EMBA:

  • Class participation & contribution to learning (10%)
    • Throughout subject
  • Syndicate project
    • Report (2,000 words) (30%)
    • Presentation slides (5%)
    • Presentation (15 minutes) (5%)
    • Class session 13
  • Final examination (50%)
    • Hurdle requirement
    • 90 minutes
    • End of subject

Last updated: 31 January 2024