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Social Analytics (COMP90076)
Graduate courseworkPoints: 12.5Online
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable (login required)(opens in new window)
Contact information
Term 1
Marc Cheong
marc.cheong@unimelb.edu.au
Jonny Low
jonny.low@unimelb.edu.au
Overview
| Availability | Term 1 - Online |
|---|---|
| Fees | Look up fees |
Social networks and social platforms are a widely used technology for connecting individuals and connecting organisations. They can provide key insights into human and organizational behaviours and needs. This subject will introduce students to methods for analyzing data generated by social networks and social platforms.
The following topics will be covered: network structure and semantics, including friend‐follower relationships; social network analysis fundamentals including connectedness, centrality and influence; community detection; social network visualisation methods; combining text and social network analysis; user modelling, including prediction and recommendation strategies; gaining insights into groups of users via clustering/segmentation; trend monitoring in social networks; prediction and anomaly detection in networks; automated social interaction: conversational chatbots and their inferential capabilities and interfaces; case studies in public health surveillance, education and psychology.
Intended learning outcomes
On completion of this subject, students should be able to:
- Evaluate and apply key techniques used in social analytics and deploy them in combination for different scenarios
- Critique component technologies in commonly deployed systems that analyse social networks and be able to communicate issues relevant to the effective implementation and operation of such systems
- Explain and justify to others the use of social network analysis algorithms for real world use by individuals or organisations
Generic skills
Students will be provided with the opportunity to practice and reinforce:
- High level written communication skills
- Advanced information and interpretation skills
- Advanced analytic, integration and problem‐solving skills
- Demonstrate competence in critical and theoretical thinking through report writing and online discussions
Last updated: 8 April 2024
Eligibility and requirements
Prerequisites
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| MAST90130 | Critical Thinking with Analytics |
Term 3 (Online)
Term 1 (Online)
|
12.5 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 8 April 2024
Assessment
| Description | Timing | Percentage |
|---|---|---|
Problem solving
| Week 3 | 25% |
Case study proposal/discussion
| Week 6 | 25% |
Project
| Week 8 | 40% |
Participation in online discussions
| Week 8 | 10% |
Last updated: 8 April 2024
Dates & times
- Term 1 - Online
Principal coordinator Marc Cheong Coordinator Jonny Low Mode of delivery Online Contact hours 4 hours per week, including online lectures, resources and interactions Total time commitment 170 hours Pre teaching start date 22 January 2024 Pre teaching requirements During the pre-teaching period students are given the opportunity to get used to the online platform, meet the instructors/tutors and become familiar with how to access resources before the teaching period starts. Teaching period 29 January 2024 to 24 March 2024 Last self-enrol date 23 January 2024 Census date 16 February 2024 Last date to withdraw without fail 8 March 2024 Assessment period ends 31 March 2024 Term 1 contact information
Marc Cheong
marc.cheong@unimelb.edu.au
Jonny Low
jonny.low@unimelb.edu.au
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 8 April 2024
Further information
- Texts
Prescribed texts
Students will have access to electronic copies of relevant readings
- Subject notes
LEARNING AND TEACHING METHODS
The subject involves 3 1-hour webinar in Week 1,4 and 7. All study materials are listed in CANVAS site aided by consultation sessions in between non-webinar weeks. Students will work individually and in collaborative manner via participation in discussion forum. Assessments are hands-on based on real-world scenario and scaffold between each other that build student’s capability in social analytics upon completing the unit.
INDICATIVE KEY LEARNING RESOURCES
The subject uses online reading materials, real-world scenarios and online discussion forum. It offers access to slides, videos, websites and relevant papers.
CAREERS /INDUSTRY LINKS
Social networks and social platforms are a widely used technology for connecting individuals and connecting organisations. They can provide key insights into human and organisational behaviours and needs. Hence, the acquired social analytics skill is in demand in the industry. - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 8 April 2024