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  3. Media, Identity and Everyday Life

Media, Identity and Everyday Life (CULS10005)

Undergraduate level 1Points: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelUndergraduate Level 1
Subject codeCULS10005
Semester 2
FeesSubject EFTSL, Level, Discipline & Census Date

Media saturate almost every aspect of our experience, and provide a powerful lens through which we come to understand our selves, other people, and the world around us. This subject offers an introduction to cultural studies by focusing on the media and their impacts in everyday life. Case studies are drawn from a range of popular transnational media including advertising, television, film, Internet cultures and social media. We focus on approaches to representation and social practice; and consider how people interact with media in everyday life, especially how our identities are constructed through our media practices. The subject provides students with a reflexive understanding of the media’s cultural significance today, and advanced critical skills in evaluating media discourses and texts. It offers students a deeper understanding of many naturalised aspects of their own everyday media experience, and a grasp of the complex relationships between formations of social power and audience pleasures.

Intended learning outcomes

On successful completion of the subject, students should have:

  • developed a critical appreciation of the significance of popular media forms in contemporary cultural and social life, in all its diversity;
  • demonstrated an introductory knowledge and understanding of contemporary theories of culture, media, identity, and everyday life;
  • mastered relevant research skills including use of the library, e-research skills, and appropriate referencing and presentation of written work that are applied with intellectual honesty and a respect for ethical values;
  • a general understanding of selected texts, sites and practices of everyday media in selected non-Western contexts, and an appreciation of the global diversity of popular media forms and cultures;
  • an appreication for national and international debates on specific contemporary issues and complex problems connected with culture, media, identity and everyday life and be able to apply this knowledge and experience to a broad range of professional and disciplinary contexts; and
  • demonstrated the ability to effectively apply flexible reading strategies and writing practices in analysing contemporary media cultures.

Generic skills

At the completion of this subject, students should gain the following generic skills:

  • develop social, ethical and cultural understanding of self and others;
  • acquire critical analysis and synthesis;
  • have an effective written and oral communication;
  • develop information management and information literacy;
  • develop teamwork, flexibility and tolerance; and
  • develop time management and planning.

Last updated: 11 October 2019