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Marketing and Innovation in Education (EDUC90943)
Graduate courseworkPoints: 12.5On Campus (Parkville)
Overview
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This subject examines how leaders in education are required take a broader view of their constituents to include not only students, teachers, parents, but also members of the educational community and other groups, agencies and organisations who may also have in interest in education or particular educational institutions. Educational leaders are required to respond to the changing needs and contexts by being strategic, innovative and providing appropriate programs through relevant and productive partnerships. The subject offers various lenses that leaders can use in order to respond effectively to context and people and provides the appropriate curriculum and additional offerings necessary to achieve appropriate student outcomes. Types of innovation such as incremental and disruptive innovation are explored in meeting the needs of educators and their communities.
Intended learning outcomes
On completion of this subject students should be able to:
- Understand and apply skills and knowledge to research and analyse the current global and local context and needs of the school community.
- Identify, apply and critically evaluate a range of intervention strategies to support the achievement of student and school community outcomes.
- Understand, apply, analyse and critically evaluate the leadership skills necessary to gain community support to introduce creative and innovative practices and processes to improve educational outcomes.
- Apply different lenses (conceptual frames) to analyse and respond to the educational needs of the community.
Generic skills
- Critical thinking and reasoning
- Problem solving
- Communication
- Evidence based decision making
- Creativity and innovation
- Teamwork and professional collaboration
- Self-reflection, career awareness and lifelong learning
Last updated: 10 May 2024