Recommended texts and other resources
Philip Kotler and Kevin Keller, Marketing Management, 15th edition. Pearson Eduation Ltd.
Gary L. Lilien and Arvind Rangaswamy, Marketing Engineering, 2nd Edition. Trafford Publishing.
- Related Handbook entries
This subject contributes to the following:
Type Name Specialisation (formal) Software with Business Specialisation (formal) Chemical with Business Specialisation (formal) Civil with Business Specialisation (formal) Electrical with Business Specialisation (formal) Mechanical with Business Specialisation (formal) Biomedical with Business
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 2 December 2019