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  3. Marketing Management for Engineers
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Marketing Management for Engineers (ENGM90012) // Further information

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Further information

  • Texts

    Prescribed texts

    Recommended texts and other resources

    Philip Kotler and Kevin Keller, Marketing Management, 15th edition. Pearson Eduation Ltd.

    Gary L. Lilien and Arvind Rangaswamy, Marketing Engineering, 2nd Edition. Trafford Publishing.

  • Related Handbook entries

    This subject contributes to the following:

    TypeName
    Specialisation (formal)Electrical with Business
    Specialisation (formal)Biomedical with Business
    Specialisation (formal)Chemical with Business
    Specialisation (formal)Civil with Business
    Specialisation (formal)Mechanical with Business
    Specialisation (formal)Software with Business
  • Available through the Community Access Program

    About the Community Access Program (CAP)

    This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.

    Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants

    Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.

  • Available to Study Abroad and/or Study Exchange Students

    This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.

Last updated: 8 November 2024