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  3. Graphic Design Studio 2: Image & Media

Graphic Design Studio 2: Image & Media (GDES20001)

Undergraduate level 2Points: 12.5On Campus (Southbank)

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Year of offer2019
Subject levelUndergraduate Level 2
Subject codeGDES20001
Semester 1
FeesSubject EFTSL, Level, Discipline & Census Date

The focus of this studio subject is the development of both design thinking and dexterity with tools, and an increased awareness of communication strategies and practices, – specifically the generation and articulation of design possibilities through a series of studio-based projects.

Through a study of visual design traditions using images, text and animated elements, drawing on visual cultural histories, students will expand their experience of communicating through image and text through a range of studio workshops to working with a range of design techniques and graphic methods. These workshops will be a combination of contact time and independent study time.

Intended learning outcomes

Students who have successfully completed this subject should be able to:

  • undertake the process of design to produce a range of digital media outcomes;
  • employ strategies including renderings, typographical, and visualisation presentations to communicate an range of ideas;
  • analyse, evaluate and critique the effectiveness of visual communication work;
  • respond to a communication brief by determining an appropriate perspective and creating a multimedia presentation using various graphic means, moving images, sound and interactivity;
  • develop and refine methods that produce a cohesive body of work aimed at professional practice, an independent studio practice, or entrepreneurship;
  • work with contemporary and historical tools and software;
  • professionally document the conceptual development, research and realisation of a designed item, and reflected on the outcome.

Generic skills

On completing this subject students will demonstrate:

  • an ability to undertake critical analysis;
  • an ability to work with design precedents;
  • an ability to work with different design methodologies;
  • an understanding of challenges for the professional visual artist in the 21st century;
  • an understanding of their relationship with and responsibility to their cultural environment and society.

Last updated: 11 October 2019