|Year of offer||2019|
|Subject level||Undergraduate Level 2|
|Fees||Subject EFTSL, Level, Discipline & Census Date|
This subject introduces students to practical techniques underpinning effective communication for the internet. Students participate in lab-based workshops in researching, producing and evaluating various forms of digital communication, with the aim of realizing a specific online project during the semester. Lectures contextualize the practical workshops within contemporary media and communications studies research to provide a critical understanding of the social, economic and political issues associated with internet communication and digital culture. Topics covered include online collaboration, visual communication, impression management, peer economies, and digital labor.
Intended learning outcomes
On successful completion of the subject, students should have:
- acquired a critical understanding of the context of digital content creation and internet communication;
- gained a practical awareness of a range of digital tools and methodologies for researching, producing and evaluating internet communication;
- developed introductory knowledge and skills in the process of designing, constructing and presenting internet publishing projects; and
- the ability to demonstrate enhanced information literacy skills relevant to working in fields of digital media communication.
At the completion of this subject, students should gain the following generic skills:
- be able to identify appropriate analytical frameworks to effectively communicate their ideas in both written and oral forms and on the world wide web;
- be able to contribute to group discussion, and to engage with the views expressed by other students;
- be able to organise their personal study to reflect on their own learning processes and to complete assessment tasks in a timely manner; and
- an ability to work effectively as a member of a project team.