Visual Communication and Digital Media (MECM20014)
Undergraduate level 2Points: 12.5On Campus (Parkville)
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Semester 1
Overview
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This subject offers a critical analysis of the ways in which contemporary practices of visual communication are being reshaped by digital media. It provides an overview of the digitisation of key visual media such as photography, cinema and video, and addresses the social and political implications of the growing use of digital networks as primary forms for the distribution and consumption of images. On successfully completing this subject, students will have gained an understanding of a wide range of issues affecting contemporary communications.
Students will engage with key issues for 21st century media industries including:
- How professional organisations such as news media and institutions such as courts deal with the changing ground for claims to truth and realism by media such as photography, film and video
- The implications of photo-sharing and social networking websites as new cultural forms for the circulation of images
- The blurring of lines between amateur and professional media production, and the growing use of visual communication by activists and NGOs.
Intended learning outcomes
On completion of this subject, students should be able to:
- Demonstrate knowledge of key concepts in visual communication and key methods of visual analysis in the context of networked digital media.
- Apply methods of visual analysis to specific case studies.
- Analyse the connection between technological change in media industries and the emergence of new practices of visual communication.
- Reflect on the changing relation between local and global processes of visual communication in the digital era.
Generic skills
At the completion of this subject, students should gain the following generic skills:
- Prepare and present their ideas in both verbal and written mode, and in conformity to conventions of academic presentation
- Reflect on their own learning and take responsibility for organising personal study
- Participate in discussion and group activities and be sensitive to the participation of others.
Last updated: 4 March 2025