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  3. Social Media and Change

Social Media and Change (MECM90019)

Graduate courseworkPoints: 12.5Off Campus

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Year of offer2019
Subject levelGraduate coursework
Subject codeMECM90019
July - Off Campus
FeesSubject EFTSL, Level, Discipline & Census Date

This subject, is a select entry subject to be co-taught by staff at the University of Melbourne and Fudan University, will critically engage with the role of emergent social media platforms in contemporary forms of public communication, with a particular focus on their impacts on and challenges for journalism and political communication. To this end, the subject will engage with debates surrounding the social and public impact of technological transformations, and how these can be understood; the challenges and opportunities presented by changing media forms and platforms for media industries, media professionals and frameworks of media regulation; the degree to which the affordances of digital media may work to challenge and/or extend existing social relations; and, finally, how social media serve to contribute to shifting spaces and practices of public communication, and contemporary debates surrounding the significance of this. In doing so, this subject will consider the relationship between processes of media transformation and their relation to broader processes of global social change, focusing in particular on how these have impacted on China and Australia respectively.

Intended learning outcomes

Upon successful completion students will have:

  • A deepened understanding of debates surrounding the relationship between social and technological change;
  • Examined the challenges of media convergence and media regulation for media industries, professionals and regulators;
  • Examined the problems and opportunities for journalism practice in China and Australia, with reference to both theorectical debates and practitioners' perspectives; and
  • A deepened understanding of the actual and potential impacts of social media technologies, platforms and practices for social and political relations.

Generic skills

Students who complete this subject will be able to:

  • Develop competence in advanced library searches and information retrieval;
  • Demonstrate critical skills in engaging with and writing about key debates relating to contemporary media and journalism;
  • Demonstrate conformity to academic protocols of presentation and research procedures;
  • Analyse writing techniques and affects; and
  • Express thoughts, ideas and observations in accessible written English.

Last updated: 2 August 2019