Assessment: Advanced Industry Practice - PR (MECM90025) — The University of Melbourne Handbook

Assessment

Description	Timing	Percentage
A marketing communications brief 750 words	Mid semester	15%
A group presentation of a marketing communications strategy equivalent to 1,750 words, due towards the end of semester 15 minutes	Second half of the teaching period	35%
An essay 2500 words	During the examination period	50%
Hurdle requirement: 1. Attendance hurdle requirement: This subject has a minimum requirement of 80% attendance at tutorials, seminars, or workshops.	Throughout the teaching period	N/A
Hurdle requirement: 2. Late Penalty and Assessment hurdle requirement: Assessment submitted late without an approved extension will be penalised at five per cent (5%) of the possible marks available for the assessment task per day or part thereof. All pieces of assessment must be submitted to pass the subject. Each submitted assessment must be complete, constitute a genuine attempt to address the requirements of the task and will not be accepted after 20 University business days from the original assessment due date without written approval.	Throughout the semester	N/A

Last updated: 31 January 2024