Handbook home
Advanced Industry Practice - Advertising (MECM90026)
Graduate courseworkPoints: 12.5On Campus (Parkville)
Overview
| Availability | Semester 1 |
|---|---|
| Fees | Look up fees |
This subject is designed to provide students with an advanced industry perspective of an area of marketing communications. This practice-based subject is taught by current expert industry practitioners and will give students the opportunity to further hone their skills prior to entering the workforce. Students in this subject will engage with case studies and topical issues in the lecturer’s industry of practice.
MECM90026 Advanced Industry Practice – Advertising will be taught by key experts in the Advertising industry, who take students through the key steps and processes involved in a marketing communications brief and strategy.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Demonstrate a specialist understanding of marketing and communications best practice
- Contribute effectively to the work of the seminar through discussion and presentation of the key issues
- Show a capacity for an advanced level of analysis of key issues in the marketing communications fields; and
- Familiarise themselves with the latest directions of research into marketing communications practice.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
• Problem solving and critical thinking by applying the knowledge gained to case studies, industry issues and other practical assignments;
• Collaborative learning and team skills fostered through the group assignment;
• Research and presentation skills relating to the marketing communications strategy.
Last updated: 8 November 2024