1. Handbook
  2. Subjects
  3. Marketing Communications Thesis Part 1
  4. Print

Marketing Communications Thesis Part 1 (MECM90032)

Graduate courseworkPoints: 18.75On Campus (Parkville)

You’re viewing the 2024 Handbook:
Or view archived Handbooks

Overview

Availability
Semester 1
Semester 2
FeesLook up fees

This subject requires students to design and deliver a substantial research project. Students will select an object of study, an appropriate methodology, and tools for analysing and interpreting the data they gather from their sources. Enrolment in the thesis is across two consecutive semesters and students must enrol in the subject in each semester to ensure they are meeting the full 37.5 point requirement for the year-long subject.

Intended learning outcomes

On successful completion of this subject, students should be able to:

  • Demonstrate a specialist understanding of the subject being studied
  • Show advanced skills of analysis pertinent to the subject
  • Show a detailed sense of the theoretical debates in the subject area
  • Demonstrate an ability to undertake critical independent research
  • Show a good capacity to communicate research in written form.

Generic skills

Students who successfully complete this subject should be able to:

  • Prepare and present ideas in both verbal and written mode, and in conformity to conventions of academic presentation
  • Reflect on learning and take responsibility for organising personal study
  • Undertake independent critical research, deploying skills of information retrieval and critical evaluation of sources and/or data.

Last updated: 31 January 2024

Eligibility and requirements

Prerequisites

Admission into the MC-MKTCOMM Master of Marketing Communications

All potential students must contact the director of the Master of Marketing Communications, Dr Jennifer Beckett, jennifer.beckett@unimelb.edu.au, must complete a thesis proposal form and have their topic approved before enrolling in the subject.

To be enrolled into the minor thesis, students must be in the final 100 points of their degree, with a weighted average mark of H2A (75%) across their previous 50 points of study (or equivalent) prior to enrolment in the thesis.

This subject is a capstone in the Master of Marketing Communications program and is not available to Community Access Program (CAP), Inbound Exchange/Study Abroad or Incoming Cross-institutional students.

Corequisites

Code Name Teaching period Credit Points
ARTS90032 Research Principles & Practices Graduate
Semester 2 (Early-Start) (Dual-Delivery - Parkville)
Semester 1 (Early-Start) (Dual-Delivery - Parkville)
 12.5

Non-allowed subjects

Code Name Teaching period Credit Points
MKTG90019 Digital Marketing
Not available in 2024
 6.25
MKTG90032 Applied Syndicate Project
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MULT90019 Internship II (Semester Long)
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
 25

MKTG90031 Minor Thesis - Marketing Communications

Inherent requirements (core participation requirements)

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Last updated: 31 January 2024

Assessment

DescriptionTimingPercentage

A thesis on an approved topic written over two consecutive semesters, due at the end of the second semester of enrolment.

  • 12,000 words
Due at the end of the second semester of enrolment.100%
Hurdle requirement: 1. Attendance hurdle requirement: Students are required to attend a minimum of 80% of supervision meetings in order to qualify to have their written work assessed. Throughout the teaching periodN/A
Hurdle requirement: 2. Late Penalty and Assessment hurdle requirement: Assessment submitted late without an approved extension will be penalised at five per cent (5%) of the possible marks available for the assessment task per day or part thereof. All pieces of assessment must be submitted to pass the subject. Each submitted assessment must be complete, constitute a genuine attempt to address the requirements of the task and will not be accepted after 20 University business days from the original assessment due date without written approval. Throughout the semesterN/A

Additional details

Please note: This assessment statement applies to the entire enrolment across Parts 1 and 2 of the subject (i.e. MECM90032 and MECM90033 together).

Last updated: 31 January 2024

Dates & times

  • Semester 1
    CoordinatorHao Xu
    Mode of deliveryOn Campus (Parkville)
    Contact hoursTotal 25 hours: Regular meetings with the supervisor across two consecutive semesters.
    Total time commitment510 hours
    Teaching period26 February 2024 to 26 May 2024
    Last self-enrol date 8 March 2024
    Census date 3 April 2024
    Last date to withdraw without fail 3 May 2024
    Assessment period ends21 June 2024

    Semester 1 contact information

    hao.xu@unimelb.edu.au

  • Semester 2
    CoordinatorHao Xu
    Mode of deliveryOn Campus (Parkville)
    Contact hoursTotal 25 hours: Regular meetings with the supervisor across two consecutive semesters.
    Total time commitment510 hours
    Teaching period22 July 2024 to 20 October 2024
    Last self-enrol date 2 August 2024
    Census date 2 September 2024
    Last date to withdraw without fail20 September 2024
    Assessment period ends15 November 2024

    Semester 2 contact information

    hao.xu@unimelb.edu.au

Time commitment details

510 hours total - inclusive of two semesters (thesis Part 1 and Part 2)

What do these dates mean

Visit this webpage to find out about these key dates, including how they impact on:

  • Your tuition fees, academic transcript and statements.
  • And for Commonwealth Supported students, your:
    - Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).

    Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.

Additional delivery details

This subject continues over two consecutive study periods, with students first enrolling in MECM90032 Marketing Communications Thesis Part 1 and then subsequently enrolling in MECM90033 Marketing Communications Thesis Part 2, for a total enrolment of 37.5 credit points. Students will receive an overall result for the subject following completion of the two-subject sequence.

Last updated: 31 January 2024

Further information

  • Texts

    Prescribed texts

    There are no specifically prescribed or recommended texts for this subject.

  • Subject notes

    Please note: Information in this Handbook entry refers to both Part 1 and Part 2 of this subject (MECM90032 Marketing Communications Thesis Part 1 and MECM90033 Part 2)

  • Links to additional information

    http://culture-communication.unimelb.edu.au/

Last updated: 31 January 2024