Assessment: Foundations of Marketing & Communication (MECM90036) — The University of Melbourne Handbook

Assessment

Description	Timing	Percentage
Communications Quiz: Short answer test of Communications stream comprehension. 500 words (equivalent)	Before end of week 6	5%
Marketing Quiz: Short answer test of Marketing stream comprehension. 500 words (equivalent)	Before end of week 6	5%
Communications Analysis: Essay-based analysis of examples using subject concepts and theories. 2000 words	During the teaching period	20%
Marketing Analysis (group project): Analysis of a specific issue facing specialists in the field of marketing communication, engaging with strategic practices and alternatives in addressing the issue under consideration. 2000 words (equivalent)	During the teaching period	20%
Marketing Oral Presentation (group project): 10 minutes 1000 words (equivalent)	During the teaching period	10%
Marketing and Communications Research Portfolio: Combined folio of responses to both Marketing and Communications streams, plus an example-based Research Report. 4000 words	During the examination period	40%
Hurdle requirement: 1. Attendance hurdle requirement: This subject has a minimum requirement of 80% attendance at tutorials, seminars, or workshops. There is an expectation that students attend lectures where offered.	Throughout the teaching period	N/A
Hurdle requirement: 2. Late Penalty and Assessment hurdle requirement: Assessment submitted late without an approved extension will be penalised at five per cent (5%) of the possible marks available for the assessment task per day or part thereof. All pieces of assessment must be submitted to pass the subject. Each submitted assessment must be complete, constitute a genuine attempt to address the requirements of the task and will not be accepted after 20 University business days from the original assessment due date without written approval.	Throughout the semester	N/A

Last updated: 9 February 2024