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Foundations of Marketing & Communication (MECM90036) // Assessment
About this subject
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Semester 1
Semester 2
Assessment
| Description | Timing | Percentage |
|---|---|---|
Communications Quiz: Short answer test of Communications stream comprehension.
| Before end of week 6 | 5% |
Marketing Quiz: Short answer test of Marketing stream comprehension.
| Before end of week 6 | 5% |
Communications Analysis & Content Development: Analysis and development of marketing communications content using subject concepts and theories.
| During the teaching period | 20% |
Marketing Campaign Strategy Group Report: Development and rationale of an integrated marketing communications campaign.
| During the teaching period | 20% |
Marketing Campaign Strategy Group Presentation: Group presentation of IMC campaign strategy and creative executions, including brand and messaging elements.
| During the teaching period | 10% |
Marketing Communications Portfolio: Reflective essay of learning and development throughout the semester and critical responses to selected marketing communications issues.
| During the examination period | 40% |
| Hurdle requirement: 1. Attendance hurdle requirement: This subject has a minimum requirement of 80% attendance at tutorials, seminars, or workshops. There is an expectation that students attend lectures where offered. | Throughout the teaching period | N/A |
| Hurdle requirement: 2. Late Penalty and Assessment hurdle requirement: Assessment submitted late without an approved extension will be penalised at five per cent (5%) of the possible marks available for the assessment task per day or part thereof. All pieces of assessment must be submitted to pass the subject. Each submitted assessment must be complete, constitute a genuine attempt to address the requirements of the task and will not be accepted after 20 University business days from the original assessment due date without written approval. | Throughout the semester | N/A |
Last updated: 10 June 2025