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Online Community Management (MECM90037)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable (login required)(opens in new window)
Contact information
July
Overview
Availability | July |
---|---|
Fees | Look up fees |
This subject is designed to give students training in the knowledge and skills required to be effective online community managers. It presents advanced understanding of the theories, practices, responsibilities, and ethical considerations of managing online communities in participatory spaces, whether for brands or media organisations. Using practical examples and case studies it demonstrates the importance of excellent community management and engagement within the online communications space. Students will be given an opportunity to translate their knowledge into practice through assignments designed to engage them in the work of community management.
Intended learning outcomes
Students who successfully complete this subject should be able to:
- Appreciate the challenges of community building and engagement in online and digital spaces
- Understand the responsibilities of community managers and the ethical concerns surreounding online community management
- Understand how effective community management contributes to the building of healthy online communities
- Demonstrate the skills required to identify, analyse and effectively respond to issues within online communities.
Generic skills
Upon successful completion of this subject, students should develop the following generic skills:
- Competence in advanced library searches and information retrieval
- Proficiency in the application of selected methods of analysis
- Conformity to academic protocols of presentation and research procedures.
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
Admission into or selection of one of the following:
- MC-GMCOM Master of Global Media Communication
- MC-PUBCOM Master of Publishing and Communications
- 175AA Master of Arts and Cultural Management
- MC-JOURN Master of Journalism
- MC-MKTCOMM Master of Marketing Communications
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, Journalism or other similar cognate area
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Quiz, in class
| Week 1 | 10% |
Community Case study
| Start Week 2 | 30% |
Teamwork: Community presentation
| End Week 2 | 30% |
Reflective Essay
| 2 Weeks after the end of teaching | 30% |
Hurdle requirement: 1. Attendance hurdle requirement: This subject has a minimum requirement of 80% attendance at tutorials, seminars, or workshops. | Throughout the teaching period | N/A |
Hurdle requirement: 2. Late Penalty and Assessment hurdle requirement: Assessment submitted late without an approved extension will be penalised at five per cent (5%) of the possible marks available for the assessment task per day or part thereof. All pieces of assessment must be submitted to pass the subject. Each submitted assessment must be complete, constitute a genuine attempt to address the requirements of the task and will not be accepted after 20 University business days from the original assessment due date without written approval. | Throughout the semester | N/A |
Last updated: 31 January 2024
Dates & times
- July
Coordinator Jennifer Beckett Mode of delivery On Campus (Parkville) Contact hours Total 30 hours: 5 x 6 Hour Seminars Total time commitment 170 hours Teaching period 8 July 2024 to 19 July 2024 Last self-enrol date 10 July 2024 Census date 19 July 2024 Last date to withdraw without fail 26 July 2024 Assessment period ends 2 August 2024 July contact information
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Prospective students will need to seek written approval from the subject coordinator prior to applying through CAP.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 31 January 2024