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Researching Media & Communications (MECM90038)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable (login required)(opens in new window)
Contact information
Semester 1
Semester 2
Overview
| Availability | Semester 1 - Dual-Delivery Semester 2 - Dual-Delivery |
|---|---|
| Fees | Look up fees |
Students will be introduced to a variety of quantitative and qualitative approaches to researching communications, institutions, technologies, texts and audiences across the complex digital global media landscape. Students will gain practical experience in applying different research methods and data gathering processes, including techniques for semi-structured interviews, content analysis, semiotics, discourse analysis, ethnography, surveys and social media analysis. Students will learn how to conduct a literature review, develop a research question, design a research methodology, identify and collect a data sample, manage and analyse data, and present the findings through the execution of their own research project. Upon completion of the subject, students will have developed an understanding of the key issues, strategies, and ethical responsibilities of media and communications research. To this end, students have the opportunity to develop special insight and expertise into an area of media and communications practice. The subject provides students with critical research skills for application to both industry and scholarly research projects, and equips them for further research subjects offered in the Masters of Global Media program.
Intended learning outcomes
Upon successful completion of this subject, students should have:
- A critical understanding of the strengths and weaknesses, benefits and restrictions, of different research methods and approaches
- A critical understanding of the ethical requirements of different research methods
- An ability to research and write a literature review on a chosen topic
- An ability to design and execute a sustained study of a chosen media and communications text, audience, or platform
- An ability to gather, manage, and critically analyse a research sample
- An ability to represent research in professional and scholarly format.
Generic skills
Upon successful completion of this subject, graduates should be able to:
- Reflect on their own use of media and relate this to broader theoretical issues
- Critically analyse the role of contemporary communications lanscape
- Prepare and present their ideas in both verbal and written mode at an intermediate level and in conformity to conventions of academic presentation
- Participate in discussion and group activities and be sensitive to the participation of others.
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
Admission into the MC-GMCOM Master of Global Media Communication
OR
Head of Program approval is required for enrolment by Community Access Program (CAP), Inbound Exchange/Study Abroad or Incoming Cross-institutional students.
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
| Description | Timing | Percentage |
|---|---|---|
Report phase 1: Case of Inquiry & Literature Review, concluding with a Research Question and suggested method (LO1, LO3)
| Mid semester | 20% |
Report phase 2: Methodology (LO2, LO4)
| Mid semester | 20% |
Report phase 3: students produce a poster of their research project to be discussed in class, equivalent to 500 words (LO6)
| Week 12 | 10% |
Final Research Report: new content to include findings, discussion, and conclusions (LO4, LO5, LO6)
| During the examination period | 50% |
| Hurdle requirement: 1. Attendance hurdle requirement: This subject has a minimum requirement of 80% attendance at tutorials, seminars, or workshops. There is an expectation that students attend lectures where offered. | Throughout the teaching period | N/A |
| Hurdle requirement: 2. Late Penalty and Assessment hurdle requirement: Assessment submitted late without an approved extension will be penalised at five per cent (5%) of the possible marks available for the assessment task per day or part thereof. All pieces of assessment must be submitted to pass the subject. Each submitted assessment must be complete, constitute a genuine attempt to address the requirements of the task and will not be accepted after 20 University business days from the original assessment due date without written approval. | Throughout the semester | N/A |
Last updated: 31 January 2024
Dates & times
- Semester 1
Coordinator Sofya Glazunova Mode of delivery Dual-Delivery (Parkville) Contact hours 24 hours: 1 x 1 hour lecture and 1 x 1 hour seminar, taught weekly Total time commitment 170 hours Teaching period 26 February 2024 to 26 May 2024 Last self-enrol date 8 March 2024 Census date 3 April 2024 Last date to withdraw without fail 3 May 2024 Assessment period ends 21 June 2024 Semester 1 contact information
- Semester 2
Coordinator Sofya Glazunova Mode of delivery Dual-Delivery (Parkville) Contact hours 24 hours: 1 x 1 hour lecture and 1 x 1 hour seminar, taught weekly Total time commitment 170 hours Teaching period 22 July 2024 to 20 October 2024 Last self-enrol date 2 August 2024 Census date 2 September 2024 Last date to withdraw without fail 20 September 2024 Assessment period ends 15 November 2024 Semester 2 contact information
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Links to additional information
Last updated: 31 January 2024