Principles of Marketing (MKTG10001)

Intended learning outcomes

On successful completion of this subject, students will be able to:

• Demonstrate knowledge and comprehension of basic theories and models within marketing
• Analyse and critically evaluate marketing practice and explain why some marketing activities are more successful than others
• Apply creativity and knowledge of major theories and models to marketing problems presented in case studies and assignments
• Demonstrate a first-hand knowledge of emerging marketing theories gained through participation in marketing research studies

Generic skills

• High level of development: written communication; collaborative learning; problem solving; team work; application of theory to practice; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources.
• Moderate level of development: oral communication; receptiveness to alternative ideas.
• Some level of development: use of computer software, participation and engagement in research studies