Further information: Principles of Marketing (MKTG10001)

Further information

Texts
Prescribed texts
You will be advised of prescribed texts by your lecturer.
Subject notes
Related Handbook entries
This subject contributes to the following:
Type Name
Breadth Track The Mind of the Consumer
Breadth Track Marketing Communications and Branding
Breadth Track Marketing Strategy
Breadth Track Product Management
Breadth options
This subject is available as breadth in the following courses:
Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.

Type	Name
Breadth Track	The Mind of the Consumer
Breadth Track	Marketing Communications and Branding
Breadth Track	Marketing Strategy
Breadth Track	Product Management

Last updated: 11 April 2024