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Principles of Marketing (MKTG10001)
Undergraduate level 1Points: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable (login required)(opens in new window)
Contact information
Summer Term
Mr Eugene Skewes: eugene.skewes@unimelb.edu.au
Semester 1
Andrew Zur: ajzur@unimelb.edu.au
Semester 2
Dr Marcus Phipps: mphipps@unimelb.edu.au
Overview
Availability | Summer Term Semester 1 Semester 2 |
---|---|
Fees | Look up fees |
The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs.
Intended learning outcomes
On successful completion of this subject, students will be able to:
- Demonstrate knowledge and comprehension of basic theories and models within marketing;
- Analyse and critically evaluate marketing practice and explain why some marketing activities are more successful than others;
- Apply creativity and knowledge of major theories and models to marketing problems presented in case studies and assignments; and
- Demonstrate a first-hand knowledge of emerging marketing theories gained through participation in marketing research studies.
Generic skills
- High level of development: written communication; collaborative learning; problem solving; team work; application of theory to practice; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources.
- Moderate level of development: oral communication; receptiveness to alternative ideas.
- Some level of development: use of computer software, participation and engagement in research studies
Last updated: 27 March 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
325-211 Principles of Marketing
Recommended background knowledge
Please refer to Prerequisites and Corequisites.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 27 March 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Pre-tutorial activity participation
| Throughout the semester | 5% |
Individual Essay
| Mid semester | 10% |
Group Assignment (usually in groups of 2-4)
| From Week 11 to Week 12 | 20% |
Learning about marketing research throghout the semester
| Throughout the semester | 5% |
End of semester examination
| During the examination period | 60% |
Last updated: 27 March 2024
Dates & times
- Summer Term
Coordinator Eugene Skewes Mode of delivery On Campus (Parkville) Contact hours Two 2-hour lectures and two 1-hour tutorial per week for six weeks Total time commitment 170 hours Teaching period 2 January 2024 to 12 February 2024 Last self-enrol date 6 January 2024 Census date 12 January 2024 Last date to withdraw without fail 2 February 2024 Assessment period ends 19 February 2024 Summer Term contact information
Mr Eugene Skewes: eugene.skewes@unimelb.edu.au
- Semester 1
Coordinator Andrew Zur Mode of delivery On Campus (Parkville) Contact hours One 2-hour lecture and one 1-hour tutorial per week Total time commitment 170 hours Teaching period 26 February 2024 to 26 May 2024 Last self-enrol date 8 March 2024 Census date 3 April 2024 Last date to withdraw without fail 3 May 2024 Assessment period ends 21 June 2024 Semester 1 contact information
Andrew Zur: ajzur@unimelb.edu.au
- Semester 2
Principal coordinator Marcus Phipps Mode of delivery On Campus (Parkville) Contact hours One 2-hour lecture and one 1-hour tutorial per week Total time commitment 170 hours Teaching period 22 July 2024 to 20 October 2024 Last self-enrol date 2 August 2024 Census date 2 September 2024 Last date to withdraw without fail 20 September 2024 Assessment period ends 15 November 2024 Semester 2 contact information
Dr Marcus Phipps: mphipps@unimelb.edu.au
Time commitment details
170 Hours
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 27 March 2024
Further information
- Texts
Prescribed texts
You will be advised of prescribed texts by your lecturer.
- Subject notes
- Related Handbook entries
This subject contributes to the following:
Type Name Breadth Track The Mind of the Consumer Breadth Track Marketing Communications and Branding Breadth Track Marketing Strategy Breadth Track Product Management - Breadth options
This subject is available as breadth in the following courses:
- Bachelor of Arts
- Bachelor of Biomedicine
- Bachelor of Design
- Bachelor of Environments
- Bachelor of Fine Arts (Acting)
- Bachelor of Fine Arts (Animation)
- Bachelor of Fine Arts (Dance)
- Bachelor of Fine Arts (Film and Television)
- Bachelor of Fine Arts (Music Theatre)
- Bachelor of Fine Arts (Production)
- Bachelor of Fine Arts (Screenwriting)
- Bachelor of Fine Arts (Theatre)
- Bachelor of Fine Arts (Visual Art)
- Bachelor of Music
- Bachelor of Science
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 27 March 2024