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New Product Development (MKTG90002)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable (login required)(opens in new window)
Contact information
Semester 1
Dr Avni Misra avni.misra@unimelb.edu.au
Overview
Availability | Semester 1 |
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Fees | Look up fees |
New Product development is an important source of growth and profitability as existing markets become price competitive and saturated. However, the process of new product development is fraught with risk. In this course we study the process of managing products and how companies can manage their introduction and elimination from the product portfolio. We review how these decisions are made within the context of profit seeking and not-for-profit organizations. We then review the implication of these decisions for performance.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Use the basic tools used in new product development and design;
- Analyse the impact of new product development on organisational growth, profitability and overall business success;
- Explore strategic issues facing the product creation process;
- Appreciate the systematic scientific analysis as well as the creative art and judgment involved in new product management.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Collaborative learning and teamwork, developed through case study assignments. Teamwork will be fostered through collaborative learning, which is necessary to analyse, write-up and present case assignments;
- Problem solving and critical thinking;
- Creative thinking and application;
- Oral and written communication, fostered through the presentation and write-up of case assignments and through class discussions;
- Synthesis and application of theoretical models to case studies and recurring organisational problems.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Individual written case study assignments (800 words total), due on 4 specified weeks
| Throughout the semester | 10% |
Group assignment (in groups of 3-4)
| Week 7 | 15% |
Group assignment (in groups of 3-4) including a 10 min group presentation
| Week 11 | 25% |
End of semester examination
| End of semester | 50% |
Last updated: 9 April 2024
Dates & times
- Semester 1
Principal coordinator Avni Misra Mode of delivery On Campus (Parkville) Contact hours 36hrs (one 3-hour seminar per week) Total time commitment 170 hours Teaching period 26 February 2024 to 26 May 2024 Last self-enrol date 8 March 2024 Census date 3 April 2024 Last date to withdraw without fail 3 May 2024 Assessment period ends 21 June 2024 Semester 1 contact information
Dr Avni Misra avni.misra@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
None
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of International Business Course Master of Management (Marketing) Course Master of Digital Marketing Course Master of Entrepreneurship Course Master of Food and Packaging Innovation - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 9 April 2024