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Marketing Strategy (MKTG90005) // Assessment
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable (login required)(opens in new window)
Contact information
Semester 1
Dr Peter Mathies - peter.mathies@unimelb.edu.au
Semester 2
Dr Peter Matheis - peter.matheis@unimelb.edu.au
Assessment
| Description | Timing | Percentage |
|---|---|---|
Group marketing plan (usually in groups of 4-5)
| Week 6 | 30% |
Group presentation to the executive board (15 minutes plus 5 minute Q&A) (usually in groups of 4-5)
| Week 10 | 20% |
Individual contribution to weekly executive briefings
| Throughout the semester | 20% |
Overall simulation performance (usually in groups of 4-5)
| Week 10 | 10% |
Individual assignment
| End of semester | 20% |
Last updated: 9 April 2024