|Year of offer||2018|
|Subject level||Graduate coursework|
|Fees||Subject EFTSL, Level, Discipline & Census Date|
International Marketing provides students with an introduction to basic marketing concepts as they apply in an international context. More fundamentally, it discusses some of the most important topics facing both international marketing practitioners and academics. These include type and timing of market entry; international branding concepts; as well as international product, pricing, distribution and promotion policies. A particular emphasis is placed on the role of marketing in shaping international business strategy.
Intended learning outcomes
Describe and appraise the skills/mindsets required for formulating and implementing successful marketing strategies in foreign countries
On successful completion of this subject, students should have improved the following generic skills:
- Interpretative and analytical skills through participating in an online simulation and studying and debating a variety of competing views on the nature and significance of key topics in international marketing;
- Oral communication skills through in-class discussions;
- Written communication skills will be developed through two assignments; and
- Evaluative and synthetic skills will be improved through an end-of-semester assignment which analyses the broad themes and topics of the subject overall.