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International Marketing Management (MKTG90012)
Graduate courseworkPoints: 12.5Not available in 2024
Overview
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International Marketing Management provides students with an introduction to basic marketing concepts as they apply in an international context. More fundamentally, it discusses some of the most important topics facing both international marketing practitioners and academics. These include global marketing strategy, assessment of market opportunities, type of market entry, international product and brand, pricing, distribution and promotion policies. Students will experience all aspects of international marketing management first-hand by playing a simulation game throughout the semester.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Appreciate and evaluate some of the major analytical frameworks that form the basis of international marketing management;
- Demonstrate an understanding of the complexities of operating in the global marketplace;
- Critically evaluate some of the major debates occurring in the field of international marketing.
Generic skills
- An ability to synthesize and evaluate information, data and theories through an in-class presentation, an online simulation, and end-of-semester examination;
- Oral communication skills and critical thinking through a group presentation and class discussions;
- Business analytical skills, application of theory to practice, and team problem solving through analysis and management of marketing outcomes in an online simulation; and
- Written communication skills and collaborative learning through a group report.
Last updated: 30 January 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 30 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Class participation
| Throughout the semester | 10% |
Group presentation (groups of 4)
| Throughout the semester | 10% |
Group assignment Part 1 (groups of 4)
| Week 6 | 20% |
Group assignment Part 2 (groups of 4)
| Week 12 | 20% |
End of semester examination
| During the examination period | 40% |
Last updated: 30 January 2024
Quotas apply to this subject
Dates & times
Not available in 2024
Time commitment details
Estimated total time commitment of 170 hours per semester
Additional delivery details
This subject has a quota of 40 students. Places in the subject are offered to the first 40 students enrolling during the self enrolment period. Once the quota is reached, places will only become available if enrolled students withdraw. Students seeking a place in this subject should check their enrolment regularly for availability.
Master of International Business students, for whom this subject is a program requirement, will be given enrolment preference. Any Master of International Business students not able to self enrol should contact teaching-mgmt-mktg@unimelb.edu.au for assistance.
Last updated: 30 January 2024
Further information
- Texts
Prescribed texts
Prescribed Text: International Marketing 2ed 2019 - Daniel W Baack, Barara Czarnecka and Donald Baack (Sage Publications Ltd)
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of International Business Course Master of Management (Marketing) - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 30 January 2024