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  3. Commercialisation of Science

Commercialisation of Science (MKTG90022)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

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Semester 2
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Successful commercialisation of scientific discoveries and new technologies occurs in a unique business environment where scientific and business interests and personalities must productively interact.

The subject will develop a critical understanding of the context in which the commercialisation of science occurs, and the opportunities and challenges encountered. Topics covered within the subject will include the nature and types of intellectual property, how it can be protected, valued, managed and strengthened, its use as a commercial tool, exploration of the barriers to commercialisation, what strategies can be used to exploit IP, how to develop a commercial plan and leverage finance for the commercialisation of IP.

Intended learning outcomes

On completion of this subject, students should be able to:

  • Describe and apply the process of using science and intellectual property in the commercial environment;
  • Identify the major steps and requirements critical for successful commercialisation of discoveries;
  • Communicate fluently and present arguments in oral and written form;
  • Collaborate effectively in small and large groups.

Generic skills

Students will be able to:

  • Analyse the commercial benefits of scientific discoveries and technologies;
  • Understand and communicate in the language and terminology used in the commercial environment;
  • Evaluate and judge ideas and processes from disparate disciplines;
  • Create and develop plans and strategies interfacing science, technology and commerce.

Last updated: 12 December 2024