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Managing for Value Creation (MKTG90037)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable (login required)(opens in new window)
Contact information
Summer Term
Ms Bernadette van Lunenburg bernadette.van@unimelb.edu.au
Semester 1
Dr Fang-Chi Lu fangchi.lu@unimelb.edu.au
Semester 2
Dr Kanika Meshram kanika.meshram@unimelb.edu.au
Overview
Availability(Quotas apply) | Summer Term Semester 1 Semester 2 |
---|---|
Fees | Look up fees |
This marketing subject exposes students to an integrated perspective of the firm, how it interfaces with its environment, and how it creates and sustains value. Value creation occurs through interactions of a firm with its stakeholders (including its customers) and is central to marketing. The subject builds a conceptual framework to examine the choices (marketing) managers face in determining how best to create value, and how these choices may be shaped by key stakeholders including government, society, trading partners, customers, employees and competitors. A key focus of this subject is on value creation as a cross disciplinary and cross firm activity. As such, the focus is on value creation from multiple disciplinary perspectives including marketing, strategy, entrepreneurship, HRM, supply chain management and organisational design.
Intended learning outcomes
On successful completion of this marketing subject, students should be able to:
- Explain the major factors driving effective value creation practices;
- Connect all value creation activities undertaken by firms and articulate the extent to which they are mutually reinforcing;
- Appreciate the importance and role of new product / service development in determining overall value creation performance;
- Describe (marketing) theory relevant to the value creation process;
- Explain the issues and challenges facing organisations managing activities involving value creation in an international context;
- Describe the role and importance of emerging technologies and business models in creating and sustaining value;
- Explain the need for coordinated product and process design within the firm, and between members of the value chain;
- Identify a range of strategies for positioning the firm to maximize value potential in dynamic competitive environments.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Critical evaluation of evidence in support of an argument or proposition;
- Problem solving in management through the ability to define, structure, and prioritise issues; and collect and analyse data to test ideas;
- Communication of business-related ideas, theories and solutions to peers and the wider community;
- Ability to synthesize ideas, theories and data in developing solutions to business problems;
- Ethical practice through a knowledge of corporate governance processes and implementation;
- Research skills including the retrieval of information from a variety of sources;
- Teamwork through collaborative exercises in workshops and assessment.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Corequisites
Non-allowed subjects
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MKTG90038 | Value Creation Strategies |
Term 2 (Online)
Term 4 (Online)
|
12.5 |
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Group presentation (groups of 3-4)
| Throughout the teaching period | 10% |
Group assignment (groups of 3-4) comprising 20 minute presentation and 1000 word written summary
| First half of the teaching period | 20% |
Group assignment (groups of 3-4)
| Second half of the teaching period | 20% |
End of semester exam
| During the examination period | 50% |
Last updated: 9 April 2024
Quotas apply to this subject
Dates & times
- Summer Term
Principal coordinator Bernadette van Lunenburg Mode of delivery On Campus (Parkville) Contact hours 36 hours (two 3 hour seminars per week for 6 weeks) Total time commitment 170 hours Teaching period 2 January 2024 to 12 February 2024 Last self-enrol date 6 January 2024 Census date 12 January 2024 Last date to withdraw without fail 2 February 2024 Assessment period ends 19 February 2024 Summer Term contact information
Ms Bernadette van Lunenburg bernadette.van@unimelb.edu.au
- Semester 1
Principal coordinator Fang-Chi Lu Mode of delivery On Campus (Parkville) Contact hours 36hrs (one 3-hour seminar per week) Total time commitment 170 hours Teaching period 26 February 2024 to 26 May 2024 Last self-enrol date 8 March 2024 Census date 3 April 2024 Last date to withdraw without fail 3 May 2024 Assessment period ends 21 June 2024 Semester 1 contact information
Dr Fang-Chi Lu fangchi.lu@unimelb.edu.au
- Semester 2
Coordinator Kanika Meshram Mode of delivery On Campus (Parkville) Contact hours 36hrs (one 3-hour seminar per week) Total time commitment 170 hours Teaching period 22 July 2024 to 20 October 2024 Last self-enrol date 2 August 2024 Census date 2 September 2024 Last date to withdraw without fail 20 September 2024 Assessment period ends 15 November 2024 Semester 2 contact information
Dr Kanika Meshram kanika.meshram@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Additional delivery details
This subject has a quota:
Summer - 140 students
Places in the subject are offered to the first students enrolling during the self enrolment period. Once the quota is reached, places will only become available if enrolled students withdraw. Students seeking a place in this subject should check their enrolment regularly for availability.
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Related Handbook entries
This subject contributes to the following:
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 9 April 2024