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This subject introduces students to advanced aspects of editing for digital media. It focuses on the methods, systems, trends and technological developments taking place in digital media industries, and presents a portfolio of key skills and knowledge required in contemporary editing and content management. Taking the publishing industry as its professional context, it focuses on software for digital authoring, editing, content management and content marketing; the principles of workflow in the digital office; digital publishing and ebook production processes and systems; and the creation of video for the internet. Students will gain a practical understanding of a range of applications and systems that are industry standards, and develop deeper literacy around digital media and e-communication.
Intended learning outcomes
On successful completion of this subject, students should:
- Learn to use various content management software and to critically understand file types and formats.
- Develop analytical thinking and trouble shooting capacity around the treatment of digital content and creation of digital workflows.
- Gain a deeper critical understanding of digital media and how it relates to specific areas such as marketing, ebook and app production, and content distribution.
- Gain insight into standard practices employed in the publishing industry in relation to digital media.
At the completion of this subject, students should gain the following generic skills:
- high-level written and oral communication skills through contribution to class discussions, the completion of exercises and assignments, and wide reading on issues in contemporary digital communication practice;
- capacity for effective teamwork through group discussions and collaborative exercises;
- cultural and ethical understanding through reflection and reading on the development of inclusive publishing strategies for a digital environment, the rights of content creators and the ethical issues surrounding digital publishing;
- high level of information technology literacy and understanding of information management through participation in computer laboratory sessions, preparation and management of complex digital materials and completion of exercises and assignments;
- skills in the deployment of visual and interactive materials; and
- skills in research, including the use of online materials in the course of preparing exercises and assignments.
Last updated: 29 April 2020