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  3. Advanced Research Methods

Advanced Research Methods (PUBL90024)

Graduate courseworkPoints: 12.5Not available in 2024

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Overview

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This subject is an introduction to the qualitative and quantitative methods used in researching the cultural sector, with a focus on publishing and writing. The course will cover applied research design, and implementation, analysis and communication of results. Particular focus will be paid to the application of research to the writing of a Master’s minor thesis in publishing and communications.

Intended learning outcomes

Students who successfully complete this subject should:

  • Understand the importance of research in managing publishing, editing and book marketing
  • Be equipped to compare and contrast commonly used techniques in research projects related to the book publishing industry, and the roles associated with it: including writing, editing, marketing, publicity and bookselling
  • Be able to delineate the various stages of the research process and the planning required for each
  • Have experience in research management approaches.

Generic skills

Upon successful completion of this subject, graduates should have improved the development of the following generic skills:

  • Oral and written communication
  • Collaborative learning
  • Problem solving
  • Team work
  • Application of theory to practice
  • Interpretation & analysis
  • Critical thinking
  • Synthesis of data and other information
  • Evaluation of data and other information
  • Accessing data and other information from a range of sources.

Last updated: 31 January 2024