JOUR90004 New Media: Businesses Forms Distribution
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2017:
Semester 2, Parkville - Taught on campus.Show/hide details
Timetable can be viewed here.
For information about these dates, click here.
|Time Commitment:||Contact Hours: Total 24 hours: 6 hours x 4 days |
Total Time Commitment:
|Recommended Background Knowledge:|| |
Those students without industry experience are advised to complete JOUR90001 Researching and Writing Stories before attempting this unit
Study Period Commencement:
Semester 1, Semester 2
|Non Allowed Subjects:||None|
|Core Participation Requirements:|| |
For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.
It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability
CoordinatorDr Timothy Dunlop
|Subject Overview:|| |
The unit will equip students for navigating their careers in a world of changing business models. . It also considers how journalists create a personal brand in a fracturing media landscape and how they develop an entrepreneurial spirit, which is both a mindset and a problem-solving skill set.The subject will focuses on web based publication and small and medium sized journalism enterprises, and the particular skill combination needed to make a commercial success of online journalism outlets, including those serving niche audiences. Students will explore the ways in which social media, including blogs, Twitter, Facebook and FourSquare, are being used to both gather information for journalistic work, and to publicise that work and gather an audience around it. As well as engaging in practical exercises, students will also be introduced to theoretical understandings of the public space, and the ways in which these are being altered by social media. Key examples of journalistic use of social media will be examined. The unit will also examine the managing of money, audiences and people. in small to medium news media enterprises.
|Learning Outcomes:|| |
On successful completion of this subject, students should be able to:
|Prescribed Texts:|| |
A compiled reader will be made available.
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
|Generic Skills:|| |
At the completion of this subject, students should gain the following generic skills:
|Links to further information:||http://graduate.arts.unimelb.edu.au/degrees/19-master-of-journalism|
|Graduate Diploma in Journalism (Advanced) |
|100 Point Master of Journalism |
150 Point Master of Journalism
200 Point Master of Journalism