MECM20003 Internet Communication

Credit Points: 12.5
Level: 2 (Undergraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2017:

Semester 2, Parkville - Taught on campus.Show/hide details
Pre-teaching Period Start not applicable
Teaching Period 24-Jul-2017 to 22-Oct-2017
Assessment Period End 17-Nov-2017
Last date to Self-Enrol 04-Aug-2017
Census Date 31-Aug-2017
Last date to Withdraw without fail 22-Sep-2017

Timetable can be viewed here.
For information about these dates, click here.
Time Commitment: Contact Hours: Total 24 hours: 1x1-hour lecture and 1x1.5-hour tutorial, taught weekly
Total Time Commitment:

170 hours

Prerequisites: None
Corequisites: None
Recommended Background Knowledge: None
Non Allowed Subjects: None
Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability


Dr Bjorn Nansen


Email: nansenb@unimelb.edu.au

Subject Overview:

This subject introduces students to practical techniques underpinning effective communication for the internet. Students participate in lab-based workshops in researching, producing and evaluating various forms of digital communication, with the aim of realizing a specific online project during the semester. Lectures contextualize the practical workshops within contemporary media and communications studies research to provide a critical understanding of the social, economic and political issues associated with internet communication and digital culture. Topics covered include online collaboration, visual communication, impression management, peer economies, and digital labor.

Learning Outcomes:

On successful completion of the subject, students should have:

  • acquired a critical understanding of the context of digital content creation and internet communication;
  • gained a practical awareness of a range of digital tools and methodologies for researching, producing and evaluating internet communication;
  • developed introductory knowledge and skills in the process of designing, constructing and presenting internet publishing projects; and
  • the ability to demonstrate enhanced information literacy skills relevant to working in fields of digital media communication.

  • A 1,000-word essay (20%), due in the first half of the teaching period.
  • A 1,500-word essay (40%), due in the second half of the teaching period.
  • An online project equivalent to 1,500 words (40%), due during the examination period.
  • Hurdle: Students are required to attend a minimum of 80% of classes in order to pass this subject and regular class participation is expected.
Prescribed Texts:

A subject reader will be available.

Breadth Options:

This subject is not available as a breadth subject.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:

At the completion of this subject, students should gain the following generic skills:

  • be able to identify appropriate analytical frameworks to effectively communicate their ideas in both written and oral forms and on the world wide web;
  • be able to contribute to group discussion, and to engage with the views expressed by other students;
  • be able to organise their personal study to reflect on their own learning processes and to complete assessment tasks in a timely manner; and
  • an ability to work effectively as a member of a project team.
Related Majors/Minors/Specialisations: Graduate Certificate in Arts - Media and Communications
Graduate Diploma in Arts - Media and Communications
Media and Communications

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