MECM90007 Media Convergence and Digital Culture

Credit Points: 12.5
Level: 9 (Graduate/Postgraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2017:

Semester 1, Parkville - Taught on campus.Show/hide details
Pre-teaching Period Start not applicable
Teaching Period 27-Feb-2017 to 28-May-2017
Assessment Period End 23-Jun-2017
Last date to Self-Enrol 10-Mar-2017
Census Date 31-Mar-2017
Last date to Withdraw without fail 05-May-2017

Timetable can be viewed here.
For information about these dates, click here.
Time Commitment: Contact Hours: Total 30 hours: 1x1-hour lecture and 1x1.5-hour seminar, taught weekly
Total Time Commitment:

170 hours

Prerequisites: None
Corequisites: None
Recommended Background Knowledge: None
Non Allowed Subjects: None
Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability


Prof Scott Mcquire


Email: mcquire@unimelb.edu.au

Subject Overview:

This subject offers an advanced critical examination of the impact of digital technology on contemporary media industries and cultural practices. We will examine the way the internet and new modes of collaborative production in the Web 2.0 environment are driving the transformation of all media sectors, including cinema, music, video, gaming and television. Through case studies in these sectors and close analysis of contemporary internet practices, students will engage with key debates about digital culture, including the transformation of audiences, the emergence of new media platforms, the role of peer to peer networks and social media and the changing nature of power in the digital era.

Learning Outcomes:

On successful completion of this subject, students will be able to:

  • demonstrate high-level understanding of the complex forces underlying technological changes in media industries;
  • develop critical analyses of the effects of digital technology upon contemporary media form and content; and
  • engage in informed debates about the social and political impact of digital culture in the twenty-first century.
  • Class presentation (10%), due during semester.
  • A 1,500-word case study essay (25%), due mid-semester.
  • A 3,500-word research essay (65%), due during the examination period.
  • Hurdle: Students are required to attend a minimum of 80% of classes in order to pass this subject and regular class participation is expected.
Prescribed Texts:

A subject reader will be available.

Breadth Options:

This subject is not available as a breadth subject.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:

At the completion of this subject, students should gain the following generic skills:

  • identify and apply appropriate research methods and theoretical frameworks for independent study of media industries and digital culture;
  • demonstrate an advanced capacity for critical analysis of the theoretical and practical contexts relevant to this area; and
  • demonstrate high-level capacity to communicate research relating to media industries and digital culture in written and oral presentations.
Links to further information: http://arts.unimelb.edu.au/culture-communication
Related Course(s): Graduate Diploma in Journalism (Advanced)
Related Majors/Minors/Specialisations: 100 Point Master of Arts and Cultural Management - Moving Image Specialisation
150 Point Master of Arts and Cultural Management
150 Point Master of Arts and Cultural Management - Moving Image Specialisation
150 Point Master of Global Media Communication
200 Point Master of Arts and Cultural Management
200 Point Master of Arts and Cultural Management - Moving Image specialisation
200 Point Master of Global Media Communication
EMA 150 point program - full time over 1.5 years
EMA 200 point program - full time over 1.5 years
EMA 200 point program - full time over 2 years
Graduate Diploma in Arts (Advanced) - Media and Communications
MA (AS&&ST) Media and Communications

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