1. Handbook
  2. Subjects
  3. Property Agency and Marketing (PG)

Property Agency and Marketing (PG) (ABPL90314)

Graduate courseworkPoints: 12.5Not available in 2024

You’re viewing the 2024 Handbook:
Or view archived Handbooks

Overview

FeesLook up fees

This subject aims to give students an understanding of the processes and issues relating to the transfer of freehold and leasehold interests in property with a commercial agency focus within the current legal and market context. The subject will be presented under three main themes:

  1. real estate agency structures - legislation and agency practice, licensing, codes of ethics, consumer protection;
  2. the management of an agency practice including trust accounts;
  3. marketing and markets.

Intended learning outcomes

On completion of the subject students should be able to:

  • Understand the role of the real estate agent in the Victorian property market context;
  • Detail the procedures involved in undertaking a sale by private treaty and by auction;
  • Be aware of the legal, financial, economic and managerial aspects of agency practice;
  • Access, interpret and communicate property market transaction data.

Generic skills

On completion of the subject students should have developed the following skills and capabilities:

  • analytical skills - an enquiring and analytical approach to the conduct of real estate agency and marketing practice;
  • communication skills - an enhanced ability to communicate agency outcomes in written and oral presentations;
  • problem solving skills - an increased body of knowledge associated with resolution of contemporary issues and practices in property markets and agency contexts;
  • team working skills - an enhanced ability to generate and communicate property agency and marketing outcomes at an appropriate academic and professional standard.

Last updated: 22 February 2024