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Innovation and Entrepreneurship Strategy (MGMT90182)
Graduate courseworkPoints: 12.5Not available in 2024
Overview
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The purpose of this subject is to examine the strategic and competitive advantage which comes from innovation strategies and entrepreneurial activities in organisations. The core building blocks of these strategic elements will be set out and illustrated with case study examples and research findings. Elements of business strategy, measures, resourcing and behaviour will be included in the holistic approach.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Explain the range, scope and complexity of the issues and problems related to the strategic management of technology, innovation and entrepreneurship;
- Analyse the conceptual framework for assessing and auditing the innovative capabilities of a business organisation;
- Describe the skills necessary to an effective entrepreneur throughout the innovation process from idea to market;
- Analyse the impact of effective management of innovation and entrepreneurship on organisational performance;
- Critically evaluate core principles of innovation management and comment on their implications;
- Explain the innovation cycle, from conceptualisation to commercialisation, and how it can be accelerated.
Generic skills
On successful completion of this subject students should have enhanced their skills in:
- Problem solving and critical thinking;
- Collaborative learning and team participation;
- Evaluation and analysis of data and theoretical information;
- Accessing data and other research information from a range of sources, including electronic and written forms;
- Development of oral and written communication skills.
Last updated: 9 April 2024