Handbook

MKTG20004 Market and Business Research

Credit Points: 12.5
Level: 2 (Undergraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2017:

Semester 2, Parkville - Taught on campus.Show/hide details
Pre-teaching Period Start not applicable
Teaching Period 24-Jul-2017 to 22-Oct-2017
Assessment Period End 17-Nov-2017
Last date to Self-Enrol 04-Aug-2017
Census Date 31-Aug-2017
Last date to Withdraw without fail 22-Sep-2017


Timetable can be viewed here.
For information about these dates, click here.
Time Commitment: Contact Hours: One 2-hour lecture and one 1-hour tutorial per week
Total Time Commitment:

170 Hours

Prerequisites:

One of the following:

Subject
Study Period Commencement:
Credit Points:
Summer Term, Semester 1, Semester 2
12.50
Semester 1, Semester 2
12.50
Corequisites:

One of the following:

Subject
Study Period Commencement:
Credit Points:
Summer Term, Semester 1, Semester 2
12.50
Semester 1, Semester 2
12.50
Recommended Background Knowledge:

Please refer to Prerequisites and Corequisites.

Non Allowed Subjects:

None

Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability

Coordinator

Assoc Prof Jill Lei

Contact

leij@unimelb.edu.au

Subject Overview:

This subject develops students' knowledge of fundamental market and business research concepts. It addresses the purpose, procedures and applications of market business research; helps view market and business research from a 'users' and 'doers' perspective; and aims to improve the managerial value of such research for strategic decision making. Specific topics include the formulation of the research problem; research design; data collection instruments; data collection procedures; statistical data analysis tools including multiple regression analysis; and the interpretation and use of research results.

Learning Outcomes:

MKTG20004 Market and Business Research is designed for future marketing managers and researchers. It aims to help students develop skills to address management problems using analytical tools.

On the successful completion of this subject, students should be able to:

  • Analyse the role of market and business research in marketing decision making;
  • Learn the marketing research process and apply in marketing research projects;
  • Perform essential qualitative and quantitative techniques and methods to analyze market and business research data;
  • Interpret the implications of market and business research on business development;
  • Apply market and business research principles by conducting an in-depth market research project for a real management problem.
Assessment:
  • A 2-hour end-of- semester examination (60%)
  • One written assignment of 2000 words (30%), due at the end of semester
  • Tutorial work (10%)
  • To pass this subject students must pass the end of semester examination.
Prescribed Texts:

You will be advised of prescribed texts by your lecturer.

Breadth Options:

This subject potentially can be taken as a breadth subject component for the following courses:

You should visit learn more about breadth subjects and read the breadth requirements for your degree, and should discuss your choice with your student adviser, before deciding on your subjects.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:

On the successful completion of MKTG20004 Market and Business Research, students should have improved the following generic skills:

  • Problem solving, such as translating a management problem into a research question;
  • Written communications;
  • Statistical analysis skills;
  • Collaborative learning and team work;
  • Assessing research materials from a range of sources.

top of page