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Management of Technological Enterprises (ENGM90010)
Graduate courseworkPoints: 12.5Not available in 2018
Overview
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AIMS
This subject uses examples to explore strategic decision-making, organisational design, culture and change, communication, leadership and the capturing of enterprise knowledge in technological businesses. The management of people, the mentoring of technical professionals, codes of ethics, the interface with customers, consumer behaviour, the development and maintenance of business networks, engineering consultancy practices, and the development of technology markets are considered. Students will be given an overview of various legal aspects regarding occupational health and safety, contract law, negligence, professional liability, the Trade Practices Act and intellectual property with reference to technology businesses. Accordingly, the subject is relevant to all engineering students providing them an introduction into the management of a business.
INDICATIVE CONTENT
See the Intended Learning Outcomes (ILOs) for information.
Intended learning outcomes
INTENDED LEARNING OUTCOMES (ILO)
On completion of this subject the student is expected to:
- Develop a personal career plan. Apply appropriate management styles and situational leadership within a team. Manage team decision-making processes including creative development of solutions
- Conduct an analysis of competitive forces in an industry, and formulate a competitive strategy for a technological enterprise
- Develop a business model, analyse customer value, plan customer satisfaction and loyalty, and plan a value discipline for a technological enterprise. Establish strategic goals for a technological enterprise
- Estimate the economic value of a project or enterprise, understand and use management drivers of value, including external accounting measures and indicators, to achieve financial goals
- Identify, analyse and manage risks, as applied to a technological enterprise
- Plan and execute an Intellectual Property policy within a technological enterprise, including trade secrets, patents, trademarks, copyright and standards. Plan and manage change processes
- Understand Australian and international intellectual property legislation in order to instruct patent lawyers, to manage intellectual property
- Appreciate legal obligations of managers of enterprises and understand when and how to brief professional legal advisers. Manage a contractual relationship with suppliers, customers and employees within Australian contract law
- Be familiar with legislation on Occupational Health and Safety relevant to different managerial levels
- Manage supply chains, including relationships with suppliers. Plan and manage outsourcing, patnering and joint ventures. Manage an enterprise for sustainability, and with environmental awareness
- Appreciate and apply both psychological and (Western) philosophical principles of ethics. Appreciate cultural differences particularly between various nationalities. Apply professional codes of ethics for engineers and managers.
Generic skills
- Ethical conduct and professional accountability
- Effective oral and written communication in professional and lay domains
- Creative, innovative and pro-active demeanour
- Professional use and management of information
- Orderly management of self, and professional conduct.
Last updated: 3 November 2022