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Strategic Political Communication (MECM90010)
Graduate courseworkPoints: 12.5On Campus (Parkville)
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
July
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
Availability | July |
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Fees | Look up fees |
This subject examines the strategies used by political actors to communicate with a focus on political, public and government communication in the mature liberal democracies of Australia, the United Kingdom and the United States. Topics covered include theories of political communication and how news media cover politics, ‘spin’ and PR methods used by politicians to manage the media, political advertising, political oratory, government communication and broadcast political interviews.
Intended learning outcomes
On completion of this subject students should:
- be able to demonstrate understanding of key studies and major theoretical frameworks deployed in the analysis of strategic political communication;
- be able to critically analyse the relationship between media and political processes;
- be able to demonstrate an advanced understanding of how communication operates within and across various political, public and government contexts.
Generic skills
On completion of this subject students should:
- be able to demonstrate an advanced capacity for critical, analytical and independent thinking in both theoretical and practical contexts of debate and interaction;
- be able to demonstrate competence in advanced library searches and information retrieval;
- be able to demonstrate conformity to academic protocols of presentation and research procedures.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Media & Communication, Politics and International Studies or Public Policy at Undergraduate level
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Description | Timing | Percentage |
---|---|---|
A project
| 1 Weeks after the end of teaching | 20% |
A writen essay due in late September
| due in late September | 80% |
Hurdle requirement: As this is an Intensively-taught subject, Lecture/Seminar attendance is compulsory for all classes and regular class participation is expected. | Throughout the teaching period | N/A |
Additional details
Last updated: 3 November 2022
Dates & times
- July
Principal coordinator Sally Young Mode of delivery On Campus (Parkville) Contact hours This subject is comprised of seminars and workshops delivered as an intensive over 4 days (approx 32 hours total) Total time commitment 170 hours Teaching period 20 July 2020 to 24 July 2020 Last self-enrol date 21 July 2020 Census date 10 August 2020 Last date to withdraw without fail 7 September 2020 Assessment period ends 3 October 2020 July contact information
Time commitment details
Total 170 hours
Additional delivery details
Seminars/Workshops run from 9am until 5pm
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
Readings will be provided online through the subject's LMS site prior to the commencement of the subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Public Administration (Enhanced) Course Master of Public Administration Specialisation (formal) Media and Communications Specialisation (formal) Public Policy and Management Specialisation (formal) Media and Communications Specialisation (formal) Public Policy and Management Major Governance, Policy and Markets Informal specialisation PD-ARTS Public Policy and Management Major Governance, Policy and Communication - Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022