The Power of Text and Image (FINA30020)

Undergraduate level 3Points: 12.5Not available in 2017

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Overview

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Through a series of lectures and studio projects, this subject explores the visual and communicative power of images and text, as a major part of human to human communication and as a history of human social interchange, examining three phases: oral, text-based, and image-centred communication.  The subject will explore patterns of communication in oral cultures, where learning and tradition were passed on by word of mouth, primarily through storytelling; the invention of writing and printing developing new approaches, preserving information and literary traditions beyond the capacity of memory; and to the present with the ubiquity of information dissemination through digital image and text, still and moving, silent and sonic elements and the communicative challenges and opportunities that this allows. Students will explore ways to utilise these elements to communicate messages in the graphic design context.

Last updated: 4 April 2025

Eligibility and requirements

Prerequisites

None

Corequisites

None

Non-allowed subjects

None

Inherent requirements (core participation requirements)

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Last updated: 4 April 2025

Dates & times

Not available in 2017

Last updated: 4 April 2025

Further information

  • Texts

    Prescribed texts

    There are no specifically prescribed or recommended texts for this subject.

  • Related Handbook entries

    This subject contributes to the following:

    TypeName
    MajorGraphic Design
    Informal specialisationBachelor of Design Elective Subjects
  • Breadth options

    This subject is available as breadth in the following courses:

  • Available to Study Abroad and/or Study Exchange Students

    This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.

Last updated: 4 April 2025