Media Convergence and Digital Culture (MECM90007)
Graduate courseworkPoints: 12.5On Campus (Parkville)
Overview
| Availability | Semester 1 |
|---|---|
| Fees | Look up fees |
This subject offers an advanced critical examination of the impact of digital technology on contemporary media industries and cultural practices. We will examine the way the internet and new modes of collaborative production in the Web 2.0 environment are driving the transformation of all media sectors, including cinema, music, video, gaming and television. Through case studies in these sectors and close analysis of contemporary internet practices, students will engage with key debates about digital culture, including the transformation of audiences, the emergence of new media platforms, the role of peer to peer networks and social media and the changing nature of power in the digital era.
Intended learning outcomes
On successful completion of this subject, students will be able to:
- demonstrate high-level understanding of the complex forces underlying technological changes in media industries;
- develop critical analyses of the effects of digital technology upon contemporary media form and content; and
- engage in informed debates about the social and political impact of digital culture in the twenty-first century.
Generic skills
At the completion of this subject, students should gain the following generic skills:
- identify and apply appropriate research methods and theoretical frameworks for independent study of media industries and digital culture;
- demonstrate an advanced capacity for critical analysis of the theoretical and practical contexts relevant to this area; and
- demonstrate high-level capacity to communicate research relating to media industries and digital culture in written and oral presentations.
Last updated: 31 October 2023
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 October 2023
Assessment
Additional details
- Class presentation (10%), due during semester.
- A 1,500-word case study essay (25%), due mid-semester.
- A 3,500-word research essay (65%), due during the examination period.
- Hurdle: Students are required to attend a minimum of 80% of classes in order to pass this subject and regular class participation is expected.
Last updated: 31 October 2023
Dates & times
- Semester 1
Principal coordinator Scott McQuire Mode of delivery On Campus (Parkville) Contact hours Total 30 hours: 1x1-hour lecture and 1x1.5-hour seminar, taught weekly Total time commitment 170 hours Teaching period 27 February 2017 to 28 May 2017 Last self-enrol date 10 March 2017 Census date 31 March 2017 Last date to withdraw without fail 5 May 2017 Assessment period ends 23 June 2017 Semester 1 contact information
Email: mcquire@unimelb.edu.au
Time commitment details
170 hours
Last updated: 31 October 2023
Further information
- Texts
- Related Handbook entries
This subject contributes to the following:
Type Name Course Graduate Diploma in Journalism (Advanced) Informal specialisation 200 Point Master of Arts and Cultural Management Informal specialisation 150 Point Master of Arts and Cultural Management Informal specialisation 200 Point Master of Global Media Communication Informal specialisation Graduate Diploma in Arts (Advanced) - Media and Communications Informal specialisation 150 Point Master of Global Media Communication Informal specialisation EMA 200 point program - full time over 2 years Specialisation (formal) Media and Communications Major EMA 150 point program - full time over 1.5 years Informal specialisation EMA 200 point program - full time over 1.5 years Informal specialisation MA (AS&ST) Media and Communications - Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required
- Available to Study Abroad and/or Study Exchange Students
Last updated: 31 October 2023