Writing for Marketing Communication (MECM90024)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
Contact information
Semester 2
Overview
| Availability | Semester 2 |
|---|---|
| Fees | Look up fees |
This subject will enable students to develop copywriting skills, including skills in persuasive writing, and the different generic requirements involved in writing for a range of media contexts and platforms. Case studies will be drawn from print, broadcast and online media and exercises will cover different practices including drafting client briefs, producing advertising copy, and developing strategic communications such as public relations releases.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- understand the specific requirements for writing for a range of media platforms and communication contexts
- develop skills in analysing and evaluating successful marketing-communication writing practices
- deploy practical writing skills to address the simulation of real world situations and demands
Generic skills
Students who successfully complete this subject should:
- demonstrate high level writing and communication skills;
- develop understanding and capacities of strategically applying skills in problem-solving situations; and
- better understand and appreciate the intimate relationship between analytical and practical skills.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
OR entry into the 150 point Master of Marketing Communications program.
Note: MKTG90027 can be used in place of MECM90036
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| MKTG90004 | Marketing Management |
Summer Term (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
| MECM40006 | Public Relations and Communications |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MECM90036 | Foundations of Marketing & Communication |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
25 |
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, or other similar cognate area.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- A 1,000-word Writing exercises demonstrating knowledge of genres and writing skills (20%), due Week 5.
- Participation in seminar discussion and activities equivalent to 500 words (10%), due throughout semester.
- Content script and production equivalent to 1,000 words (20%), due Week 9.
- A 2,500-word essay based on practical scenario, drawing on relevant skills and knowledge to address problem (50%), due during the examination period.
- Hurdle: Students are required to attend a minimum of 80% of classes in order to pass this subject and regular class participation is expected.
Last updated: 3 November 2022
Dates & times
- Semester 2
Principal coordinator Jennifer Beckett Mode of delivery On Campus (Parkville) Contact hours Total 24 hours: 1x1-hour lecture and 1x1-hour tutorial, taught weekly Total time commitment 170 hours Teaching period 24 July 2017 to 22 October 2017 Last self-enrol date 4 August 2017 Census date 31 August 2017 Last date to withdraw without fail 22 September 2017 Assessment period ends 17 November 2017 Semester 2 contact information
Time commitment details
170 hours
Last updated: 3 November 2022
Further information
- Texts
- Related Handbook entries
This subject contributes to the following:
Type Name Informal specialisation 150 point Master of Marketing Communications Informal specialisation 200 Point Master of Marketing Communications - Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required
Last updated: 3 November 2022