Advanced Practice 2 (MECM90025)

Graduate courseworkPoints: 12.5On Campus (Parkville)

You’re viewing the 2017 Handbook:
Or view archived Handbooks
You’re currently viewing the 2017 version of this subject

Overview

Availability
Semester 2
FeesLook up fees

This subject will provide advanced practice in the field of marketing and communications delivered by an industry expert (anticipated to be offered by a different expert in each iteration). This subject investigates cutting-edge marketing communications practice through a practitioner-led lecture program. Students will engage with case studies, strategies and topical issues raised by a range of leading practitioners in the field.

Intended learning outcomes

On successful completion of this subject, students should be able to:



  • demonstrate knowledge and understanding of the latest directions of research into marketing and communications practices;
  • contribute effectively to the work of the seminar through discussion and presentation of the key issues; and
  • show a capacity for an advanced skills in identifying and analysing key issues in the marketing communications fields.

Generic skills

On successful completion of this subject, students should be able to:

  • Demonstrate competence in advanced library searches and information retrieval;
  • Demonstrate proficiency in the application of selected methods of analysis;
  • Demonstrate conformity to academic protocols of presentation and research procedures; and
  • Demonstrate improved capacity in collaborative learning and team skills.

Last updated: 3 November 2022