Advanced Practice 2 (MECM90025)
Graduate courseworkPoints: 12.5On Campus (Parkville)
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About this subject
Contact information
Semester 2
Overview
Availability | Semester 2 |
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This subject will provide advanced practice in the field of marketing and communications delivered by an industry expert (anticipated to be offered by a different expert in each iteration). This subject investigates cutting-edge marketing communications practice through a practitioner-led lecture program. Students will engage with case studies, strategies and topical issues raised by a range of leading practitioners in the field.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- demonstrate knowledge and understanding of the latest directions of research into marketing and communications practices;
- contribute effectively to the work of the seminar through discussion and presentation of the key issues; and
- show a capacity for an advanced skills in identifying and analysing key issues in the marketing communications fields.
Generic skills
On successful completion of this subject, students should be able to:
- Demonstrate competence in advanced library searches and information retrieval;
- Demonstrate proficiency in the application of selected methods of analysis;
- Demonstrate conformity to academic protocols of presentation and research procedures; and
- Demonstrate improved capacity in collaborative learning and team skills.
Last updated: 3 November 2022