Advanced Practice 1 (MECM90026)
Graduate courseworkPoints: 12.5On Campus (Parkville)
Overview
| Availability | Semester 1 |
|---|---|
| Fees | Look up fees |
This subject will provide advanced practice in the field of marketing communications and will be delivered by industry experts (anticipated to be offered by a different expert in each iteration). This subject investigates cutting-edge marketing communications practice through a practitioner-led lecture program. Students will engage with case studies, strategies and topical issues raised by a range of leading practitioners in the field.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Demonstrate a specialist understanding of marketing and communications best practice
- Contribute effectively to the work of the seminar through discussion and presentation of the key issues
- Show a capacity for an advanced level of analysis of key issues in the marketing communications fields; and
- Familiarise themselves with the latest directions of research into marketing communications practice.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
• Problem solving and critical thinking by applying the knowledge gained to case studies, industry issues and other practical assignments;
• Collaborative learning and team skills fostered through the group assignment;
• Research and presentation skills relating to the marketing communications strategy.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Admission into MC-MKTCOMM - Master of Marketing Communications
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Previous study in Marketing, Media and Communications, Public Relations, Advertising or other similar cognate area.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Additional details
A group project comprising:
- A group Marketing Communications Brief (1,500 words) due week 5 (15%)
- A group Oral presentation of a Marketing Communications Strategy (with supporting documentation) (1,000 words) - 15 minutes duration due in the last three weeks of semester (35%)
- An individual project, comprising a Final Essay (2,500 words) due at the end of semester (50%)
Last updated: 9 April 2024
Dates & times
- Semester 1
Principal coordinator Stephen O'Farrell Mode of delivery On Campus (Parkville) Contact hours 2 hour seminar per week - total 24 hours Total time commitment 170 hours Teaching period 27 February 2017 to 28 May 2017 Last self-enrol date 10 March 2017 Census date 31 March 2017 Last date to withdraw without fail 5 May 2017 Assessment period ends 23 June 2017 Semester 1 contact information
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
- A group project comprising:
- A group Marketing Communications Brief (normally in groups of 3-4), 1500 words, due week 5 (15%)
- A group Oral presentation of a Marketing Communications Strategy (with supporting documentation, normally in groups of 3-4), 1000 words, 15 minutes duration, due in the last three weeks of semester (35%)
- An individual project, comprising a Final Essay (2,500 words) due at the end of semester (50%)
- Related Handbook entries
This subject contributes to the following:
Type Name Informal specialisation 150 point Master of Marketing Communications Informal specialisation 200 Point Master of Marketing Communications - Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 9 April 2024