Foundations of Marketing & Communication (MECM90036) // Assessment

Additional details

• Textual analysis – Analyse a specific advertisement, marketing or campaign text, 2,500 words (25%), due early in the semester (approximately week 5)
• Issue analysis - Engage with a specific issue or problem facing specialists in the field of marketing communication, engaging with strategic practices and alternatives in addressing the issue under consideration, 2,500 words (25%), due later in the semester (approximately week 9)
• Oral presentation, equivalent of 1,000 words – 10 minutes duration (10%), due during semester from week 2
• Final project, based on a marketing and communications scenario or a list of questions structured around themes and issues addressed across the semester, 4,000 words (40%), due at the end of semester, during the examination period
• Hurdle requirement: Students are required to attend a minimum of 80% of classes in order to pass the subject, and regular class participation is expected.