Managing Entrepreneurship and Innovation (MGMT30006)

The subject is systematically organised around the creation, assessment, growth development, and operation of new and emerging ventures. The subject consists of four main parts: Part 1 introduces the emerging world of entrepreneurship and looks at entrepreneurial activity of countries in the Asia-Pacific. The concept of entrepreneurship is introduced as an emerging strategy. Part 2 explores creativity for individuals and the concept of innovation. We also look at the challenges facing growing entrepreneurial ventures from a family business perspective, such as management succession, ethics and social entrepreneurship. Part 3 is concerned with the methods of assessing new ventures and business opportunities as well as certain proprietary protections (patents, copyrights and trademarks). This part also focuses on the growth and development of entrepreneurial ventures. The need for strategic planning, the challenge of managing entrepreneurial growth, and the global opportunities available to entrepreneurs are also discussed. Finally, Part 4 focuses on the development of a sustainable business plan, including assessment of regulatory, competitive and local environments and their effect on new and emerging ventures.