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Professional Communication (MGMT90132)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
June
Email: davismr@unimelb.edu.au
Overview
Availability | June |
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Fees | Look up fees |
This subject introduces students to the fundamentals of successful communication in professional contexts. It focuses on both oral and written communications and canvases a range of contemporary communications skills and practices, using case study and simulation-based approaches to build practical skills and theoretical understandings. Areas covered include business speaking and presentation, strategic organisational communication, the basics of strategic public communications as practiced in the advertising and public relations industries, and cross-cultural communication. Students also gain an understanding of the changes impacting the contemporary organisational communications environment, such as media convergence, and the challenges posed to organisational communications by the emergence of digital media. Students completing this subject will have acquired a strong understanding of contemporary professional communications practices, and practical tools for effective communication, with a particular emphasis on leadership.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- show high level, transportable, practical communication skills across a range of traditional and new media;
- build interpersonal presentation skills, writing skills, software skills, and cultural skills;
- understand the modalities of addressing different audiences on different occasions (from personal communication skills to pitching to public speaking, to writing press releases);
- understand the history of and future of communication;
- understand information literacy and the nature and veracity of sources;
- understand the communication of others, and meet the challenges of global communication, through critical discourse analysis and intercultural communication skills; and
- understand the basic ethical and legal matters to do with communications, such as intellectual property, copyright, privacy and defamation.
Generic skills
At the completion of this subject, students should gain the following generic skills:
- high-level written and oral communication skills through contribution to class discussions and the completion of assignments;
- a capacity for effective teamwork through group discussions and assignments;
- skills in research through the preparation of class papers and assignments, including the use of online and print-based materials;
- skills in time management and planning through managing workloads for recommended reading, tutorial presentations and assessment requirements; and
- a capacity for critical thinking and theoretical analysis through readings, discussion and class exercises.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- In-class presentation equivalent to 500 words (10%), due during teaching period.
- A 1,000-word development of an organisational report (20%), due four weeks after end of teaching period.
- 3,500-word evaluation of an existing communications strategy (70%), due 4 weeks after end of teaching period.
- Hurdle: Students are required to attend a minimum of 80% of classes in order to pass this subject.
Last updated: 3 November 2022
Dates & times
- June
Principal coordinator Mark Davis Mode of delivery On Campus (Parkville) Contact hours Total 24 hours: 4 x 6 hour seminars, taught intensively over three weeks. Total time commitment 170 hours Teaching period 1 June 2017 to 23 June 2017 Last self-enrol date 5 June 2017 Census date 16 June 2017 Last date to withdraw without fail 14 July 2017 Assessment period ends 4 August 2017 June contact information
Email: davismr@unimelb.edu.au
Time commitment details
170 hours
Additional delivery details
This subject is taught intensively over three weeks, beginning in June.
Please note: Students wishing to enrol in this subject must be admitted to the Executive Master of Arts
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
A subject reader will be made available.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Geography Informal specialisation EMA 200 point program - full time over 2 years Major EMA 150 point program - full time over 1.5 years Informal specialisation EMA 100 point program - full time over 1 year Informal specialisation EMA 200 point program - full time over 1.5 years - Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required
Last updated: 3 November 2022