New Value Creation (MGMT90174)
Graduate courseworkPoints: 12.5On Campus (Parkville)
Overview
| Availability | May |
|---|---|
| Fees | Look up fees |
This subject provides frameworks for entrepreneurial activity and commercialisation of new ideas, which are of value to organisations and to customers in markets or societies. It covers creativity and ideation processes and the processes by which entrepreneurs prioritise, make decisions, allocate resources and evaluate such ideas as the pass from invention or acquisition stage through to scale up and commercialisation. The integration of market, economic, financial, societal, sustainability and production aspects of evaluation will also be considered.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Manage creativity processes aimed at identifying new forms of value creation in organisations
- Know how to evaluate ideas for decision purposes and prioritisation
- Evaluate potential for scale-up of new value potentials
- Apply market logic to new value potentials
- Recognise financially valuable new elements of products services and processes
- Consider new forms of business models and revenue streams delivered by entrepreneurial activities
- Apply opportunity recognition frameworks in organisations and society.
Generic skills
On successful completion of this subject students should have enhanced their skills in:
- Understanding of entrepreneurial processes and key elements of innovation success
- Analysis and problem solving
- Capacity for intellectual curiosity, creativity and independent thought
- Communication of key ideas and theories within the discipline areas
- Capacity for effective teamwork and collaboration
- Information retrieval and application in relation to practical problems.
Last updated: 9 April 2024