Marketing Strategy (MKTG90005) // Assessment
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About this subject
Contact information
Semester 1
Semester 1:
Dr Reza Kachouie reza.kachouie@unimelb.edu.au
Semester 2:
Mr Mike Brooke mike.brooke@unimelb.edu.au
Semester 2
Semester 1:
Dr Reza Kachouie reza.kachouie@unimelb.edu.au
Semester 2:
Mr Mike Brooke mike.brooke@unimelb.edu.au
Assessment
Additional details
- 2-hour end-of-semester examination (50%)
- Participation in weekly case study discussion (10%)
- 3500 word group take-home Assignment 1: Situation analysis, (usually in groups of 2-4) due week 7 (20%)
- 3500 word group take-Home Assignment 2: Strategy development, (usually in groups of 2-4) due week 12 (20%)
Note: Successful completion of this subject requires a pass (50%) in the final exam.
Last updated: 9 April 2024