Digital Marketing (MKTG90019)

Graduate courseworkPoints: 6.25Not available in 2017

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Overview

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Marketing has undergone a dramatic transformation with the emergence of social networks and internet mobilization. In this two-day workshop you'll learn how to engage customers and increase ROI across paid, owned & earned media. This subject is designed for:

  • Marketers who have some experience in digital but would like to further develop their skills;
  • Marketers who are new to digital marketing and would like to understand the opportunities; and
  • Business people who need to understand how to leverage digital across a variety of channels.

Intended learning outcomes

On successful completion of this program, students should be able to:





  • analyse problems associated with corporate internet integration and be capable of generating appropriate solutions;
  • conceptualise and implement internet marketing campaigns;
  • understand the concept of web analytics and be able to interpret key statistics;
  • understand how web analytics may be used to guide internet strategy;
  • understand the potential of social media to marketers.

Generic skills

  • Know how to develop an IT strategies to solve problems
  • Know how to develop an effective on-line communication plan.
  • Know what questions to ask IT specialists
  • Critical analytical and thinking and problem solving skills

Last updated: 3 November 2022